Paid Social Designer, Statics + Motion
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Job Description
Paid social designer creating static and motion Meta ads for Truvani’s clean-ingredient health and wellness products. Testing creative variations and optimizing against performance data.
Responsibilities:
- Design static ads for Meta across feed, stories, and reels placements
- Create short motion ads and animated versions of statics, including product animations, kinetic type, and simple UGC-style edits
- Turn creative briefs into multiple concepts and variations for testing
- Build iterations on winning ads using new hooks, headlines, layouts, offers, and visuals
- Work with the growth team to review CTR, CVR, and ROAS performance and decide what to test next
- Monitor competitors and trends in CPG and supplement advertising and bring new ideas
- Maintain brand consistency while pushing for creative that performs
Requirements:
- 3+ years designing paid social ads, ideally for CPG or DTC brands
- Portfolio of Meta ads that actually ran, not just spec work
- Strong in Photoshop and Illustrator, and/or Figma
- Comfortable with motion: After Effects, Premiere, CapCut, or similar
- Ability to produce lots of quality variations quickly
- Understanding of performance marketing and the importance of a thumb-stopping first frame
- Ability to take feedback well and use data to guide creative decisions
- Self-directed; able to manage own queue and hit deadlines
- Experience in supplements, food, beverage, or beauty
- Familiarity with AI image and video tools in a production workflow
- Experience designing for other paid channels (TikTok, YouTube, Google)
- Basic copywriting skills for headlines and hooks
Benefits:
- Fully remote with flexibility and autonomy
- Health (medical, dental, vision) benefits offered after 60 days
- 401k benefits offered after 60 days
- Paid time off and paid holidays
- Paid parental leave
- Remote Work and Education Stipend
- Truvani Monthly Store Credit
- Collaborative and innovative team culture
- Opportunity to grow within the company
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