Performance Marketing Manager
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Job Description
Performance Marketing Manager driving Meta, Google, and YouTube acquisition for a fitness and wellness coaching company. Optimizing funnels, tracking, and booked-call revenue.
Responsibilities:
- Own paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners
- Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms
- Drive qualified applications and booked calls for high-ticket programs
- Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
- Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
- Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
- Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
- Recommend ad creative direction, hooks, and angles based on live performance data
- Flag landing page and funnel friction points and recommend fixes to copy, layout, or offer structure
- Weigh in on email and nurture sequences where they affect conversion
- Partner with the sales team to evaluate lead quality and pipeline movement
- Use AI tools to improve analysis, testing, reporting, and campaign efficiency
Requirements:
- Experience managing at least $100,000–$250,000+ per month in paid media spend on a single account
- Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
- Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
- Understands application, booked-call, webinar, VSL, and lead-generation funnels
- Comfortable diagnosing performance issues across the full acquisition journey, including landing pages, email, and the sales handoff
- Strong written and spoken English
- Open to working in-house full-time (agency background welcome)
- Comfortable with tools like Asana, Slack, GoHighLevel, Airtable, or similar platforms
Benefits:
- Remote
- PTO + Holidays
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