Senior Performance Marketing Manager
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Job Description
Senior Performance Marketing Manager owning Google and Meta acquisition for Germany’s WBS Coding School. Scaling course leads through tracking, testing, CRM, and AI automation.
Responsibilities:
- Own Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen end to end
- Build and scale campaigns across the full course portfolio, including new course launches
- Manage budgets and bidding strategies against CPL and cost-per-enrollment targets
- Ensure conversion tracking, offline conversion imports, and attribution are correctly configured
- Collaborate with external agency partners and Google representatives
- Plan, launch, and optimize Meta campaigns across prospecting and retargeting
- Brief, test, and iterate ad creatives with design and content teams
- Identify, test, and evaluate emerging paid channels such as ChatGPT Ads, Microsoft Advertising, LinkedIn, and Reddit
- Run a structured testing roadmap across channels, audiences, landing pages, and creatives
- Track, analyze, and report paid performance from impression through enrollment
- Use HubSpot to connect ad spend to lead quality and enrollment outcomes
- Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
- Collaborate with SEO, content, CRO, and program teams on paid strategy and campaign activity
Requirements:
- 4+ years of hands-on performance marketing experience, with Google Ads as the primary channel
- Proven track record of managing significant budgets and scaling campaigns profitably, ideally in lead generation, education, or B2C services
- Experience with Meta Ads
- Experience with HubSpot CRM or a comparable CRM
- Experience using CRM data to optimize campaigns
- Strong grasp of conversion tracking, GA4, Google Tag Manager, and attribution
- Hands-on experience building AI-powered workflows or automations, for example with Make, Zapier, n8n, or AI assistants
- Native-level German
- C1 level in English, written and spoken
- Analytical, experimental, ownership-driven, mission-driven, and growth-oriented approach
Benefits:
- 100% remote workplace within Germany, Spain or Austria
- Up to 180 days outside of Germany within Europe
- Flexible core working hours
- Permanent contract
- 30 paid vacation days
- Additional half-day off on your birthday
- In-person team meetings at the Coding Campus Berlin at least twice per year
- WBS GRUPPE learning catalog
- LinkedIn Learning
- Supportive, innovative, and diverse team culture
- Flexible working practices
- Inclusive workplace
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