Partner Marketing Manager
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Job Description
Partner Marketing Manager responsible for scaling Genea's partner ecosystem through strategic marketing initiatives and collaborative engagement. Focused on B2B marketing in a technology-driven environment.
Responsibilities:
- Own and execute joint marketing programs with Genea’s integrator and technology partners, including campaign planning, execution, and performance tracking
- Serve as the primary marketing liaison for assigned partners, leading monthly partner marketing calls and coordinating deliverables, timelines, and outcomes
- Own Partner Portal engagement around certifications, content, users, and permission setting
- Translate high-level GTM priorities (set by Genea leadership) into clear, executable partner marketing plans
- Collaborate closely with Product Marketing to develop joint value propositions, messaging frameworks, and positioning for partner-led solutions
- Support partner-aligned product launches by coordinating messaging, content, campaigns, and go-to-market activities with both internal teams and external partners
- Develop and execute account-based marketing (ABM) campaigns in collaboration with Sales, Partners, and Marketing
- Plan and execute a mix of awareness, thought leadership, and demand-generation campaigns with partners, balancing near-term pipeline impact with long-term brand and ecosystem growth
- Manage co-marketing assets such as webinars, joint content, events, partner toolkits, landing pages, and campaign-in-a-box programs
- Track and report on partner marketing performance, including campaign outcomes, pipeline influence, and engagement metrics
- Identify opportunities to improve partner marketing scalability, consistency, and repeatability through playbooks, templates, and processes
- Work cross-functionally with Demand Generation, Sales, Product Marketing, and Partner teams to ensure alignment and execution excellence
- Performs other related duties as assigned by management
Requirements:
- 4–7 years of B2B marketing experience, with at least 2–3 years in partner, channel, or alliance marketing
- Experience working with integrator, reseller, or technology partners in a B2B SaaS or technology-driven environment
- Proven experience managing multi-stakeholder marketing programs and cross-functional collaboration
- Strong understanding of partner GTM motions, including co-selling, co-marketing, and ABM strategies
- Experience planning and executing integrated marketing campaigns (webinars, content, events, digital campaigns, etc.)
- Ability to analyze and report on campaign performance, pipeline influence, and partner engagement metrics
- Comfortable working in CRM and marketing automation platforms (Salesforce, HubSpot)
- Highly organized with strong project management skills and attention to detail
- Strategic thinker who can connect partner activities to broader business outcomes
- Confident communicator who can represent Genea in partner-facing conversations
- Self-starter who thrives in a fast-paced, evolving environment
- Collaborative mindset with the ability to influence without direct authority.
Benefits:
- 401k matching
- PTO
- 100% paid parental leave
- remote work options
- development/training opportunities
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