Partner – Product Marketing Manager
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Job Description
Partner & Product Marketing Manager at CrashPlan enhancing partner pipeline and marketing strategy for growth. Collaborating closely with teams to execute marketing initiatives and campaigns.
Responsibilities:
- Own and evolve marketing strategy for key go-to-market and technology partners
- Understand partners’ business objectives and develop aligned GTM strategies
- Develop joint marketing plans and campaigns that motivate seller behavior
- Execute integrated marketing campaigns to build awareness and generate demand
- Develop and deliver enablement to partner and CrashPlan field
- Analyze and report on progress against key performance indicators
- Develop messaging and positioning for defined solution areas
Requirements:
- 5+ years of experience working in a partner and/or product marketing role
- Microsoft ecosystem experience a strong plus
- Strength at building both internal and external relationships
- Strong strategic thinking paired with hands-on execution capability
- Track record of developing impactful messaging and sales enablement
- Comfortable in fast-moving, collaborative environments
- Strong communication (written and verbal) and organizational skills
- Ability to travel approximately 10% of time annually
Benefits:
- Eligible for an annual bonus based on individual and company performance
- Full range of benefits including medical, dental, vision, 401k match, and more.
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