Partnership Marketing Manager
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Job Description
Partnership Marketing Manager at Solace redefining healthcare through effective co-marketing strategies. Collaborating with partners to improve patient outcomes and drive measurable business results.
Responsibilities:
- Own the co-marketing strategy and execution for Solace's growing portfolio of partners once deals are closed.
- Build the processes, playbooks, and relationships that turn signed agreements into real patient impact and measurable business outcomes.
- Develop and manage co-marketing plans for each active partner, tailored to whether the partnership drives patient acquisition or brand reputation.
- Build scalable processes and playbooks that enable consistent, high-quality partner activations across a diverse portfolio.
- Own the partner marketing calendar, ensuring activations are well-resourced, on-brand, and launched on time across the appropriate channels.
- Translate partnership goals into creative briefs and execute in collaboration with the creative team.
- Serve as the primary marketing point of contact for active partners post-close.
- Build strong working relationships with partner marketing counterparts to align on goals, timelines, and joint KPIs.
- Run regular partner check-ins, performance reviews, and planning cycles to keep relationships healthy and activations moving.
- Identify opportunities to deepen or expand existing partnerships through new marketing initiatives.
- Work closely with the partnerships team to understand deal terms, partner goals, and growth targets before activations begin.
- Partner with the performance marketing team and PR agency to develop paid and co-branded acquisition campaigns for traffic-driving partners.
- Collaborate with creative to ensure all partner-facing materials are on-brand, compliant, and tailored to the right audience.
- Coordinate with legal and compliance as needed for HIPAA-compliant co-marketing materials.
- Define success metrics for each partnership type, including CPA targets and volume pacing for acquisition partners and brand impact metrics for credibility partnerships.
- Track and report on partnership marketing performance, surfacing insights and recommendations to stakeholders.
- Continuously refine co-marketing playbooks based on what's working across the portfolio.
Requirements:
- 4–6 years blend of experience in partnership marketing, co-marketing, performance marketing, and/or account management on the agency side
- Proven ability to build and manage multiple partner relationships simultaneously
- Strong project management skills — you can run a complex partner calendar without dropping balls
- Experience developing and evaluating co-marketing campaigns across a mix of digital channels (email, paid, social, content)
- Exceptional written communication skills; comfort writing briefs, partner-facing decks, and campaign recaps
- High emotional intelligence — you know how to build trust with external partners and internal stakeholders alike
- Consumer marketing experience required, ideally in a fast-paced startup environment. Experience in healthcare or a mission-driven company preferred. Familiarity with HIPAA or regulated industries is a strong plus.
Benefits:
- Fraudulent Recruitment Advisory: Solace Health will NEVER request bank details or offer employment without an interview. All legitimate communications come from official solace.health emails only or ashbyhq.com. report suspicious activity to [email protected] or [email protected].
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