Senior Media Buyer
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Job Description
Senior Media Buyer optimizing APAC digital campaigns for Monks, a global marketing and technology services company. Launching campaigns, analyzing performance, and improving delivery processes with clients and cross-functional teams.
Responsibilities:
- Manage the setup and launch of digital marketing campaigns across media channels and desktop, mobile, and tablet devices
- Coordinate with Operations, Analytics, and Engineering teams to ensure campaigns are trafficked, executed, and delivered efficiently
- Track and monitor campaign delivery from brief through execution and post-launch
- Provide weekly campaign performance analyses, end-of-campaign reports, and support quarterly business reviews
- Translate past learnings and audience insights into actionable next steps with Product Marketing Managers and interdisciplinary teams
- Manage campaign KPIs and deliverables, communicate updates, and flag risks with mitigation plans
- Identify process improvement and automation opportunities with the Account Director to increase efficiency and business impact
- Execute and optimize media campaigns for the APAC region and collaborate with clients and cross-functional teams
Requirements:
- Bachelor’s degree
- 5+ years of digital media experience in a media agency or in-house role
- Hands-on campaign and ad operations experience, including paid TrueView video ads, GDN, paid social, and email platforms
- Understanding of performance metrics such as CTR and CVR
- Effective time management and prioritization in a fast-paced environment
- Proficiency in Google Suite: Drive, Docs, Slides, and Sheets, or equivalent Microsoft Office tools
- Excellent analytical and troubleshooting skills
- Flexibility and adaptability to fast-paced environments and business needs
- Comfortable working with cross-border global and regional teams
- Good written and verbal communication skills
- Ability to work independently and within a team
- High attention to detail and eagerness to learn
- Advanced Excel skills, including Macros and Query, are a plus
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