Patient Marketing Lead – Movement Disorders
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Job Description
Patient Marketing Lead shaping ulixacaltamide strategy for Praxis Precision Medicines, a CNS biopharmaceutical company. Translating patient insights into regulated campaigns and experiences for essential tremor.
Responsibilities:
- Own and evolve the patient marketing strategy for ulixacaltamide, including segmentation, journey mapping, strategic priorities, messaging, channel strategy, and activation plans
- Translate patient and caregiver insights into strategic decisions and identify unmet needs, barriers, motivations, and key moments in the patient journey
- Lead development of patient-facing campaigns, materials, and experiences
- Align commercial and cross-functional partners around an integrated patient experience
- Direct external agency partners and cross-functional teams; set briefs, priorities, timelines, deliverables, and quality standards
- Define success measures and use research, campaign performance, and patient feedback to assess impact and recommend changes
- Lead development of the patient brand from the ground up, including launch readiness, annual brand planning, budget management, capabilities, processes, and partnerships
- Collaborate with Marketing, Patient Programming, Patient Services, Medical Affairs, Market Access, Sales, Commercial Operations, Legal, Regulatory, Compliance, and external agencies
Requirements:
- Bachelor’s degree required
- Experience in biopharmaceutical or pharmaceutical marketing, including meaningful experience in patient marketing, patient engagement, or consumer-facing healthcare marketing
- Demonstrated success setting and executing patient marketing strategy grounded in patient insights and the patient journey
- Experience leading patient-facing communications, campaigns, educational materials, or engagement initiatives through review and approval in a regulated healthcare environment
- Strong understanding of patient segmentation, journey mapping, messaging, omnichannel campaign development, and marketing measurement
- Ability to influence and align senior stakeholders across Marketing, Medical Affairs, Patient Services, Market Access, Sales, Commercial Operations, Legal, Regulatory, and Compliance
- Strong agency leadership, budget management, and program management skills
- Ability to set priorities, manage multiple workstreams, and deliver high-quality work against aggressive timelines
- Exceptional communication skills and ability to turn complex disease and treatment concepts into simple, meaningful patient-centered communications
- Entrepreneurial, hands-on leadership approach; comfortable building new strategies and capabilities, navigating ambiguity, coaching collaborators, and operating with urgency
- High level of ownership, strategic judgment, organization, and accountability for results
- Experience in CNS, neurology, movement disorders, essential tremor, or another specialty disease area is strongly preferred
- Ability to meet the physical and mental requirements of the role, including regular computer/device use, clear communication, occasional movement, screen work, basic hand coordination, and focus
Benefits:
- 99% of the premium paid for medical, dental and vision plans
- Company-paid life insurance
- AD&D benefits
- Voluntary plans to personalize coverage
- Dollar-for-dollar 401(k) match up to 6% on eligible contributions
- Long-term stock incentives
- ESPP
- Discretionary quarterly bonus
- Flexible wellness benefit
- Generous PTO
- Paid holidays
- Company-wide shutdowns
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