Patient Marketing Manager – Epilepsy
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Job Description
Patient Marketing Manager advancing relutrigine patient strategy and launch programs. Praxis develops genetic-insight-based therapies for central nervous system disorders.
Responsibilities:
- Lead development and execution of patient marketing strategy for relutrigine in Praxis’s epilepsy portfolio
- Shape how patients and caregivers are understood, engaged, educated, and supported across the treatment journey
- Translate patient insights into differentiated, actionable strategies and experiences from market development through launch and beyond
- Develop prioritized marketing plans with audience, program, and resource recommendations
- Lead patient marketing launch workstreams, including patient-facing campaigns, content, channels, and experiences
- Establish milestones, manage dependencies, address risks, and ensure launch readiness
- Develop understanding of patient and caregiver behaviors, barriers, motivations, and unmet needs through research, analytics, field insights, and cross-functional partnership
- Lead integrated experiences across disease education, branded communications, digital experiences, patient support, and emerging opportunities
- Define success measures, analyze performance, communicate findings, and recommend investments or program optimization
- Lead cross-functional initiatives with Patient Advocacy, Medical, Market Access, Sales, Analytics, Legal/Regulatory/Compliance, and external partners
- Provide direction to project teams and share best practices
- Oversee agency and external partner performance, budgets, timelines, and review processes
- Forecast spending, assess resource needs, identify problems early, and drive solutions through completion
Requirements:
- Demonstrated success independently leading patient or consumer marketing strategies in biopharma, healthcare, or another highly regulated environment
- Launch experience with ownership of key marketing workstreams strongly valued
- Deep understanding of the patient journey and ability to translate patient insight into strategy, experiences, and execution
- Strong strategic judgment and prioritization skills, with willingness to personally move work forward
- Experience leading integrated marketing across channels from planning through execution and optimization
- Strong understanding of digital engagement and evolving consumer behaviors
- Fluency in using research, analytics, and performance data for decision-making, investment prioritization, testing assumptions, and improving outcomes
- Demonstrated success leading complex cross-functional work in a fast-moving environment
- Ability to align stakeholders, navigate competing priorities, and guide project teams
- Experience managing agency relationships, budgets, and delivery against defined milestones
- Excellent communication skills and ability to make complex ideas simple, clear, and actionable
- Confidence presenting recommendations, performance results, and tradeoffs to senior stakeholders
- Comfort operating with ambiguity and making decisions with imperfect information and limited direction
- High ownership and high standards
- CNS, specialty medicine, rare disease, or other high-unmet-need category experience is valuable
Benefits:
- 99% of the premium paid for medical, dental and vision plans
- Company-paid life insurance, AD&D, disability benefits, and voluntary plans
- Dollar-for-dollar match up to 6% on eligible 401(k) contributions
- Long-term stock incentives
- ESPP
- Discretionary quarterly bonus
- Extremely flexible wellness benefit
- Generous PTO
- Paid holidays
- Company-wide shutdowns
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