Field Marketing Manager
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Job Description
Field marketing manager driving U.S. demand generation, ABM programs, and events for Hyland’s enterprise content platform. Partnering with sales and marketing teams to accelerate pipeline and revenue.
Responsibilities:
- Develop and execute regional field marketing strategies, campaigns, and events aligned with business goals
- Identify target accounts and segments and create tailored programs that drive brand awareness, engagement, lead generation, and pipeline growth
- Plan and oversee regional events, ancillary events, user forums, executive roundtables, and dinners
- Design pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion
- Create targeted account-based marketing programs using multi-channel digital programs, website personalization, gifting, and conversational email
- Collaborate with sales leaders, SDRs, account executives, campaign strategy, product marketing, and solution marketing teams
- Lead seller awareness communication and enablement efforts
- Manage the regional marketing budget, optimize spending, maximize ROI, and achieve KPIs
- Define end-to-end revenue management processes and service-level agreements with SDRs
- Track and analyze program performance, report on ROI, recommend optimizations, and monitor sales pipeline health
- Share knowledge and coach team members on best practices and market trends
- Mentor, train, and provide feedback to team members
- Evaluate, select, and manage vendors for local field marketing programs
Requirements:
- Bachelor's degree or equivalent experience
- Five or more years in B2B marketing
- Three or more years of field marketing experience
- Proven record of putting customer experience at the forefront of campaign and program planning
- Successful record of enabling and partnering with sales to achieve revenue goals
- Excellent written and verbal communication skills
- Strong cross-functional project management, organizational, multitasking, and time management skills
- Ability to influence, motivate, and mobilize team members and business partners
- Experience creating and implementing successful marketing programs in relevant markets
- Experience with account-based marketing (ABM) programs and multi-channel digital programs
- Strong critical thinking and problem-solving skills
- Strong business and technology acumen
- Experience in marketing performance analytics, data visualization, and business intelligence tools for intent signal visibility
- Strong collaboration and negotiation skills
- Up to 25% travel time required
- Experience with audience segmentation management and revenue management processes and SLAs
- Experience evaluating, selecting, and managing vendors
- Experience sourcing and managing marketing technology and ensuring compliance with local data privacy regulations
- Experience with marketing automation, CRM/Salesforce, content management, and event management platforms
- Ability to mentor, coach, train, and provide feedback
Benefits:
- Career development resources
- Wellbeing programs
- Innovation practices
- Inclusive workplace
- Employee initiatives and giving campaigns
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