Director, Integrated Marketing
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Job Description
Director of Integrated Marketing unifying campaigns, thought leadership, digital activation, and sales enablement for Precision AQ. Driving measurable growth across healthcare and life sciences markets.
Responsibilities:
- Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts
- Develop campaign briefs, messaging, customer journeys, channel plans, and activation calendars
- Align thought leadership strategy and editorial plans with marketing and practice teams
- Partner with subject matter experts to develop differentiated perspectives
- Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets
- Direct digital strategies across websites, email, social media, search, paid media, and marketing automation
- Connect conference and event marketing to campaigns before, during, and after key industry moments
- Partner with commercial leaders and sales on account-based programs, ICP targeting and segmentation, and client engagement strategies
- Maintain consistent brand storytelling and editorial quality across channels
- Execute paid and earned media strategies to increase brand visibility, promote thought leadership, and drive audience engagement
- Design and lead segmentation and targeting of priority clients and buying centers
- Deliver personalized campaigns and account-specific content to increase penetration, opportunity creation, and client growth
- Utilize AI tools to orchestrate workflows, data outputs, and scheduling
- Track and manage KPIs using HubSpot, Salesforce, and campaign data
- Report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results
- Travel up to 10%
Requirements:
- 8 or more years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets
- Bachelor's degree or equivalent combination of education and relevant professional experience
- Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement
- Strong marketing and communications skills
- Ability to translate complex subject matter into compelling client-facing narratives
- Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys
- Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams
- Comfort with campaign analytics, lead generation, and commercial funnel reporting
- HubSpot and Salesforce experience preferred
- Experience with HubSpot, Salesforce, Demandbase, account-based marketing programs, and AI marketing tools
- Up to 10% travel
- Must be legally authorized to work in the country of employment without employer sponsorship
Benefits:
- Discretionary annual bonus
- Health insurance
- Retirement savings benefits
- Life insurance
- Disability benefits
- Parental leave
- Paid time off for sick leave and vacation
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