Media Buyer
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Job Description
Meta Media Buyer scaling Facebook and Instagram acquisition for a relationship coaching brand. Owning campaign optimization, creative testing, attribution, and profitable growth.
Responsibilities:
- Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager
- Build, launch, manage, and optimize campaigns across the customer acquisition funnel
- Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation
- Monitor account performance and make informed adjustments
- Maintain clean campaign structures and naming conventions
- Monitor and analyze CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spend, and revenue performance
- Work with the sales team to understand qualified applications, booked calls, show-ups, and customers
- Identify where budget can be deployed profitably and where spend should be reduced or redirected
- Develop and maintain structured testing for hooks, angles, messaging, formats, offers, CTAs, and creative concepts
- Analyze creative performance and identify patterns across winning and losing ads
- Provide actionable briefs and feedback to the creative team
- Work with the Social Media Manager to identify organic winners for paid creative testing
- Build a disciplined testing process and determine when tests have sufficient data
- Identify winners, iterate, and scale them intelligently
- Decide when to increase spend, consolidate, introduce creative, stabilize campaigns, or intervene
- Ensure Meta Pixel, Conversions API, conversion events, UTMs, landing-page tracking, and CRM attribution function correctly
- Identify tracking discrepancies and resolve them with relevant team members
- Connect ad performance to leads, appointments, sales outcomes, and customer acquisition cost
- Own clear, consistent paid-acquisition reporting
- Communicate what happened, why it happened, what was learned, and next steps
- Report on spend, lead volume, CPL, qualified leads, booked calls, CAC, creative performance, testing results, and funnel metrics
- Quickly flag meaningful performance changes
Requirements:
- 3+ years of hands-on experience managing Meta Ads (Facebook and Instagram)
- Strong proficiency with Meta Ads Manager
- Demonstrated experience managing and scaling meaningful paid advertising budgets
- Strong understanding of direct-response and performance marketing
- Experience with lead-generation and conversion-focused campaigns
- Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling
- Strong creative analysis and ad-testing skills
- Ability to interpret advertising and funnel data and translate it into specific actions
- Understanding of Meta Pixel, Conversions API, conversion events, UTMs, and attribution
- Ability to evaluate performance beyond platform metrics and connect advertising results to downstream sales outcomes
- Strong written and verbal communication skills
- Strong organizational skills and attention to detail
- Ability to work independently, take ownership, and proactively identify and solve performance problems
- Nice to have: Experience with high-ticket coaching, education, personal development, mental health/fitness, or information-product businesses
- Nice to have: Experience working with a setter/closer sales model and understanding what happens to paid leads after they enter a CRM
- Nice to have: Experience with application, booked-call, VSL, or similar high-ticket acquisition funnels
- Nice to have: Experience working with founder-led or personality-driven brands
- Nice to have: Experience turning organic content into successful paid creative
- Nice to have: Strong understanding of CRM attribution and the connection between ad-platform data and actual sales outcomes
- Be prepared to show accounts or case studies you’ve personally managed and explain your role in the results
- Explain monthly Meta spend personally managed, advertised business and offer, acquisition results, creative-testing approach, scaling success, and diagnosis of an underperforming campaign
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