Enterprise Marketing Manager
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Job Description
Enterprise Marketing Manager connecting go-to-market strategy, buyer needs, and sales execution at Conduent. Driving campaigns, pipeline growth, account expansion, and sales enablement.
Responsibilities:
- Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs
- Translate portfolio strategy and market opportunities into integrated marketing plans connecting enterprise priorities with account-level execution
- Lead account segmentation and targeting based on strategic fit, revenue potential, industry priorities, buyer needs, and opportunity requirements
- Develop marketing plans, activation timelines, communication cadences, and targeted programs for priority accounts and industries
- Support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities
- Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives
- Define buyer personas and connect solution value to industries, use cases, decision criteria, and buyer journey stages
- Translate complex solution capabilities into clear, differentiated customer value
- Maintain consistent enterprise and solution messaging across marketing, sales, and customer touchpoints
- Lead development, maintenance, and governance of enterprise, solution, and sales enablement content
- Develop client-facing assets including presentations, fact sheets, sell sheets, thought leadership, client success stories, videos, demonstrations, microsites, and digital content
- Create sales enablement resources including messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks
- Partner with subject matter experts, Solution Architects, General Managers, delivery teams, and stakeholders to maintain content accuracy and relevance
- Equip sales and account teams with tailored content and tools supporting buyer engagement and opportunity advancement
- Plan and execute integrated, multi-channel campaigns across email, digital, paid media, webinars, direct mail, sales outreach, and events
- Manage campaign lifecycle including strategy, segmentation, content readiness, channel planning, execution, follow-up, measurement, and optimization
- Coordinate marketing and sales activation through roles, timelines, communication plans, and follow-up expectations
- Align conferences and events with campaign priorities, target audiences, account plans, and post-event follow-up
- Establish and monitor performance measures for campaigns, content, account engagement, opportunity support, and sales enablement
- Report on marketing-sourced and marketing-influenced pipeline, conversion, opportunity progression, pipeline velocity, and ROI
- Translate performance data into recommendations for targeting, messaging, content, channel mix, campaign design, and resource allocation
- Serve as a key marketing partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing
- Establish ownership, workflows, decision points, timelines, approvals, and handoffs across marketing initiatives
- Drive accountability for deliverables, follow-up, adoption, performance measurement, and continuous improvement
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- 10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline
- Proven experience developing and executing go-to-market strategies and integrated marketing programs
- Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement
- Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement
- Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns
- Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations
- Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment
- Strong cross-functional leadership and stakeholder management skills
- Excellent communication, presentation, project management, and organizational skills
- Ability to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment
- Go-to-market strategy and execution
- Account-based marketing
- Buyer insights and market intelligence
- Positioning, messaging, and storytelling
- Demand generation and integrated campaign management
- Content strategy and sales enablement
- Marketing performance measurement and optimization
- Cross-functional leadership and influence
- Data-driven decision making
- Executive communication
- Project and stakeholder management
- Continuous improvement
Benefits:
- Remote work from home
- Health and welfare benefits, effective from day one
- Health insurance coverage
- Voluntary dental and vision programs
- Life and disability insurance
- Retirement savings plan
- Employee discounts on merchandise, services, travel, and more
- Career growth opportunities
- Paid training
- Paid holidays
- Paid time off (PTO) or vacation and/or sick time
- Great work environment
- Diversity and inclusion culture
- Bonus or incentive eligibility based on business need
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