Marketing Manager – Freelance
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Job Description
Marketing Manager leading SEO, PPC, analytics, and campaign strategy for Tahaluf’s LEAP East technology event. Driving visitor attendance, exhibitor acquisition, and digital revenue KPIs.
Responsibilities:
- Design and deliver critical aspects of the marketing strategy for LEAP East
- Plan, implement, manage, and optimise inbound and outbound marketing campaigns
- Drive online traffic, leads, conversions, and strategic KPIs
- Present regular updates on campaign results
- Test and report on visitor and exhibitor digital behaviour and channel performance
- Use Adobe Analytics, Google Analytics, and third-party platforms to identify issues and opportunities
- Benchmark and set KPI targets for digital marketing campaigns
- Work with supporting agencies on paid campaign strategy and setup
- Measure and optimise paid marketing using vendor dashboards, Google Analytics, and marketing analytics reports
- Identify evolving SEO practices and develop digital campaigns with internal stakeholders and external agencies
- Develop organic search growth strategies across customer lifecycle stages and international markets
- Collaborate with content marketing and blog contributors to create relevant content
- Manage organic search performance based on click-through rates, traffic, and conversions
- Design and implement testing and optimisation strategies, including A/B testing, landing pages, and CTAs
- Work with line reports and the marketing team to deliver campaigns aligned with KPIs and event/divisional strategy
- Line manage digital marketers and provide guidance, feedback, and inspiration
- Produce timely campaign performance reports and recommend execution changes based on data insights
- Identify trends, optimise spend and performance, and share insights with marketing and senior management
- Plan campaigns for visitor attendance and exhibitor acquisition
- Monitor implementation plans, deadlines, drop schedules, Gantt charts, time and action plans, content calendars, and budget trackers
- Assist with marketing budgets and maintain digital budget trackers
- Identify target universes and key segments
- Develop personas, value propositions, and messaging for key product segments
- Deliver timely, relevant communications through a full mix of digital channels and optimise each channel
Requirements:
- Significant experience in a digital marketing role to manager level
- Experience using Eloqua, Adobe Analytics and Adobe Target
- Analytical and questioning mindset
- Solid experience of A/B web and email testing
- PPC and SEO experience
- Excellent time management with ability to juggle multiple projects
- Ability to work independently and with multiple stakeholders
- Proven experience of hitting digital channel KPIs
- Passion for digital marketing
- Ability to communicate ideas clearly, effectively and persuasively
- Database development and growth, including segmentation and personalisation
- Deadline and target driven
- Excellent verbal and written communication skills
- Proven experience as Marketing Manager in events, advertising or agencies
- Experience working on APAC market campaigns
- Bachelor’s Degree or equivalent experience
- Thorough understanding and experience of digital marketing, including PPC, SEO, online advertising, and direct marketing
- Building relationships with partners and stakeholders
- Significant exposure to design and print suppliers/agencies
- Strong copywriting skills
- Experience working in a pressurised environment
- Proficiency in MS Office, including intermediate/advanced PowerPoint, Word and Excel
- Technology savvy and able to quickly adopt and work with new technology solutions
- Desirable: experience using marketing automation technology, preferably Eloqua
- Desirable: experience working with CMS platforms; coding knowledge not required
- Desirable: experience managing social media through scheduling platforms such as Sprout Social or Hootsuite
- Desirable: experience with social media listening and sentiment analysis
- Desirable: experience with marketing analytics and reporting platforms such as Google Analytics/Adobe
- Desirable: formal business/marketing higher education qualification
- Desirable: experience using Eloqua and/or Adobe Experience Manager
Benefits:
- Remote work option
- Temporary freelance contract
- Disability-friendly environment
- Interview or selection process support and adjustments upon request
- Personal development opportunities
- Opportunities for new roles
- Collaboration with a supportive leadership team
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