Marketing Lead
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Job Description
Marketing Lead growing Spark Finance's DeFi and onchain capital-markets ecosystem. Owning content, PR, KOL, partnership, distribution, and event marketing.
Responsibilities:
- Develop and execute content strategies communicating Spark's products, value proposition, and ecosystem vision
- Write and oversee blog posts, articles, announcements, press releases, and other marketing materials
- Translate complex DeFi and financial concepts into compelling narratives
- Own content distribution across Crypto Twitter/X, Telegram, Discord, LinkedIn, and other channels
- Identify and engage crypto whales, investors, ecosystem participants, and potential partners
- Experiment with channels, formats, and distribution strategies to increase reach, engagement, and conversion
- Analyze campaign performance and audience data to optimize results
- Build relationships with crypto media, journalists, KOLs, influencers, and industry personalities
- Identify press, interview, thought leadership, and strategic communications opportunities
- Develop and execute KOL campaigns
- Manage external agencies and partners where relevant
- Identify and execute co-marketing opportunities with ecosystem partners, protocols, applications, and other organizations
- Develop joint campaigns, content initiatives, announcements, and community activations
- Support go-to-market initiatives for new products, integrations, and strategic launches
- Identify relevant industry events and coordinate marketing activations, speaking opportunities, side events, and partner engagements
- Own marketing initiatives from ideation through execution and measurement
- Prioritize initiatives based on expected impact, audience relevance, and available resources
- Track performance across content, distribution, PR, partnerships, and campaigns
- Iterate based on data, feedback, and changing market dynamics
Requirements:
- 5–8+ years of marketing experience, ideally with substantial exposure to crypto, Web3, DeFi, or financial technology
- Strong understanding of the crypto ecosystem, its audiences, communities, distribution channels, and media landscape
- Excellent writing and storytelling skills, with the ability to communicate complex products clearly and persuasively
- Proven ability to execute marketing initiatives independently rather than relying exclusively on agencies or project management
- Experience working with KOLs, influencers, PR agencies, media outlets, and external marketing partners
- Experience developing and executing content, social distribution, partnerships, and event-based marketing initiatives
- Data-driven approach to campaign measurement, audience growth, and channel optimization
- Strong organizational skills and ability to manage several initiatives simultaneously
- Ability to understand a product deeply and translate its technical and commercial value into effective marketing
- Experience marketing DeFi protocols, stablecoins, lending markets, yield products, or other onchain financial infrastructure is particularly valuable
- Existing relationships with crypto media, KOLs, influencers, and ecosystem partners are particularly valuable
- Experience targeting high-value crypto users and investors
- Experience working in lean teams where speed, autonomy, and direct execution are essential
- Familiarity with crypto-native audiences and traditional finance or institutional audiences
- Knowledge of the Asia-Pacific crypto market, especially Hong Kong and Singapore's crypto and financial ecosystems, Chinese and Greater China media, communities, and distribution channels, regional KOL networks, and APAC cultural nuances, is a significant plus
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