Senior Integrated Marketing Specialist
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Job Description
Senior marketing specialist planning integrated campaigns for Integra, a turnkey mission-critical data center infrastructure provider. Creating content, managing projects, and measuring campaign performance.
Responsibilities:
- Plan, develop, and execute integrated marketing initiatives for internal and external audiences
- Translate stakeholder needs into marketing strategies, campaigns, communications, and deliverables
- Develop and coordinate campaign plans across email, intranet, digital content, presentations, print, video, events, social media, and other channels
- Coordinate campaign components and recommend improvements based on results and stakeholder needs
- Independently manage marketing projects from initial request through final delivery, including scope, deliverables, timelines, dependencies, resources, reviews, approvals, documentation, and final materials
- Identify missing information, stakeholders, assets, approvals, or dependencies and communicate project status, questions, risks, and potential delays
- Manage multiple concurrent projects and stakeholder relationships
- Write, edit, and proofread campaign, email, intranet, presentation, employee communication, digital, event, educational, launch, and corporate announcement content
- Translate complex, technical, or operational information into clear, audience-appropriate messaging
- Collaborate with subject-matter experts, conduct research, organize messaging hierarchy, and identify storytelling opportunities
- Build relationships across the organization and help stakeholders clarify objectives, audiences, timing, deliverables, expectations, and outcomes
- Coordinate with subject-matter experts, Creative Marketing, Communications, vendors, and business partners
- Create presentations, Canva documents, flyers, one-pagers, digital graphics, campaign materials, and routine creative assets using templates and brand standards
- Partner with the Senior Creative Marketing Specialist on advanced presentation design, visual storytelling, video, animation, or sophisticated creative execution
- Support marketing intake, prioritization, project-management, campaign-calendar, editorial-calendar, documentation, workload-management, and digital-asset processes
- Develop workflows, templates, checklists, standard operating procedures, and departmental resources
- Identify success metrics, review available data, document results, and recommend campaign improvements
- Create and maintain surveys, forms, tracking links, QR codes, reporting tools, contact lists, and distribution information
- Support corporate events, conferences, employee initiatives, and organizational programs through communications, promotional plans, materials, vendors, logistics, signage, presentations, and follow-up
- Coordinate vendors, quotes, orders, production requirements, meetings, approvals, distribution, proofreading, quality checks, and related administrative activities
- Report to the Marketing Manager and collaborate with Creative Marketing, Communications, subject-matter experts, leaders, and cross-functional partners
Requirements:
- Bachelor's degree in marketing, communications, business, public relations, or a related field, or an equivalent combination of education and professional experience
- 5+ years of progressive professional experience in marketing, communications, project management, or a related field
- Experience independently managing marketing projects from concept through completion
- Experience coordinating multiple projects, deadlines, and stakeholder groups simultaneously
- Strong understanding of marketing principles, audience segmentation, messaging, integrated campaigns, communication channels, and channel strategy
- Excellent project-management, organizational, time-management, research, critical-thinking, problem-solving, writing, editing, and proofreading abilities
- Ability to translate complex or technical information into clear, accessible content
- Ability to work effectively with incomplete information or loosely defined requests
- Strong proficiency in Microsoft PowerPoint and Microsoft 365
- Working proficiency in Canva
- Working knowledge of Adobe Creative Cloud for routine edits and basic marketing materials
- Strong attention to detail, accuracy, professional judgment, written communication, verbal communication, stakeholder partnership, and follow-through
- Ability to work effectively with employees and leaders across multiple functions and levels
- Ability to receive feedback professionally and adapt quickly as business needs evolve
- Willingness to perform strategic, creative, production, operational, and administrative work
- Preferred: experience supporting internal and external marketing, integrated multi-channel campaigns, employee engagement, employer branding, corporate programs, presentations, or long-form content
- Preferred: experience in B2B, construction, manufacturing, engineering, infrastructure, technology, or data center environments
- Preferred: experience communicating technical concepts to non-technical audiences
- Preferred: experience with digital analytics, campaign measurement, events, vendors, promotional programs, process development, multimedia, SharePoint, Planner, Forms, Mailchimp, SurveyMonkey, Canva, or similar platforms
Benefits:
- Competitive pay with incentive opportunities
- Medical, dental, and vision coverage
- Life and disability insurance programs
- Voluntary benefits options
- Generous paid time off
- Education assistance and tuition support
- Retirement and savings programs
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