Performance Analyst
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Job Description
Performance Analyst managing performance reporting and insights for paid media accounts at Aperture. Collaborating with creative teams to ensure data-driven decisions and client success.
Responsibilities:
- Own performance reporting across paid media accounts (Meta, Google, TikTok and others as needed).
- Build clear, consistent reporting views and narratives for each client.
- Ensure reporting reflects true business performance, not surface-level platform metrics.
- Maintain accuracy, consistency, and clarity across all reporting outputs.
- Identify what is genuinely working versus what looks good on the surface.
- Handle client-specific caveats such as:
- geo mix
- pricing and monetisation differences
- funnel depth and lag
- attribution limitations
- Flag risks, anomalies, and misleading signals early.
- Surface insights that directly inform creative briefs, testing direction, and prioritisation.
- Support experimentation by tracking tests accurately over time.
- Maintain and improve naming conventions, metrics, formulas, and reporting logic.
- Ensure learnings are documented, retained, and shared across the team.
- Work closely with Growth Leads to prepare client readouts and discussions.
- Act as a bridge between performance and creative teams.
- Translate data into clear, actionable insight for non-technical stakeholders.
- Push back when metrics, conclusions, or interpretations are misleading.
Requirements:
- 2+ years in performance marketing, analytics, or a closely related role.
- Experience working with paid media data across platforms such as Meta, Google, and TikTok.
- Experience with subscription or funnel-based businesses is a strong plus.
- Very strong comfort with numbers, spreadsheets, and formulas.
- High attention to detail - you notice inconsistencies others miss.
- Strong analytical judgement - you understand when a metric is lying.
- Ability to explain complex performance issues simply and clearly.
- Confidence pushing back and asking uncomfortable questions when needed.
- Strong written and spoken English (this is a client-facing role).
- Calm, organised, and reliable under pressure.
- This is not a junior reporting role. You're expected to think, apply judgement, and add clarity — not just execute.
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