Performance/Growth Marketing Lead – Paid Media, Analytics
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Job Description
Performance Marketing Lead focused on digital campaign acquisition and optimization for the US market. Managing segmented campaigns to drive business impact with a growth mindset.
Responsibilities:
- Diseñar, ejecutar y optimizar campañas en Meta Ads, Google Ads y TikTok Ads.
- Gestionar campañas.
- Crear audiencias, funnels, retargeting y estrategias de adquisición.
- Monitorear performance semanal y optimizar en base a KPIs.
- Analizar datos y generar insights accionables para mejorar resultados.
- Construir dashboards y reportes (Looker Studio, Tableau o similares).
- Colaborar con equipos de contenido y diseño para campañas orientadas a performance.
- Proponer mejoras en tracking, atribución y automatización.
Requirements:
- Experiencia en performance marketing / growth (paid media).
- Experiencia en campañas para mercado estadounidense (EXCLUYENTE).
- Inglés avanzado (oral, escrito y lectura).
- Experiencia en retail / consumo (DESEABLE).
- Perfil analítico y orientación a resultados.
- Manejo de herramientas como Looker Studio, Tableau (deseable).
- Experiencia con herramientas agile (Notion, Asana).
- Capacidad de ejecución y proponer estrategias end to end.
Benefits:
- Ambiente de trabajo dinámico y colaborativo
- Oportunidades de crecimiento profesional
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