Performance Marketing Manager, Paid Social
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Job Description
Performance Marketing Manager driving paid social lead generation across NerdWallet’s insurance, lending, banking, and investing verticals. Building campaigns, measurement, creative testing, and funnel strategy.
Responsibilities:
- Drive lead generation across insurance, lending, wealth, mortgage/home equity, banking, investing, and credit card verticals
- Own paid social strategy, execution, and performance across multiple verticals
- Build campaign structures across Meta, TikTok, and other platforms
- Set campaign objectives, bidding strategy, audience approach, budget allocation, and conversion events
- Manage campaigns end-to-end, including setup, QA, pacing, troubleshooting, and optimization
- Build testing plans for verticals, bidding strategies, conversion events, creative angles, and funnel experiences
- Monitor performance and diagnose creative fatigue, tracking gaps, funnel friction, audience limits, delivery issues, and data quality problems
- Make budget and pacing decisions based on performance trends and business priorities
- Track platform, algorithm, privacy, and ad product changes
- Own recurring performance reporting covering results, trends, learnings, risks, and next steps
- Translate platform performance into business impact for vertical leads and leadership
- Communicate tracking issues, data discrepancies, and testing results
- Partner with data, analytics, and engineering teams to define measurement needs and map conversion events
- Troubleshoot discrepancies between platform and backend data
- Help build measurement frameworks focused on lead quality and business outcomes
- Lead creative strategy, including messaging angles, hooks, scripts, static/video/UGC concepts
- Write creative briefs and review assets for clarity and platform fit
- Build creative testing roadmaps and develop recommendations from results
- Evaluate landing pages and funnels for message match, conversion flow, and drop-off
- Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and prequalification flows
- Ensure creative, landing pages, and tracking are aligned before launch
- Manage relationships with platform representatives
- Evaluate platform recommendations against NerdWallet's goals and data quality
- Track competitor creative, offers, and funnel approaches
- Report to the Managing Director
Requirements:
- 5+ years of paid social experience, ideally in performance marketing or lead generation
- Bachelor's degree in marketing, business, or a related field, or equivalent practical experience
- Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager is required
- Proven track record scaling paid social budgets while maintaining or improving CPA/CAC and ROAS
- Experience managing toward lead generation, revenue, ROAS, CPA/CAC, or funnel-based goals
- Ability to build paid media strategy from the ground up, including structure, testing, measurement, creative, and optimization
- Strong analytical skills and comfort with platform and backend business data
- Experience troubleshooting tracking, attribution, or reporting discrepancies
- Experience writing creative briefs and giving feedback to creative teams or external partners
- Strong project management skills across multiple concurrent verticals and workstreams
- Clear, confident communication and ability to translate data into recommendations for non-technical audiences
- Preferred: experience advertising on LinkedIn, Reddit, Quora, or X
- Preferred: experience in financial services or other regulated categories
- Preferred: experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models
- Preferred: experience optimizing toward backend events
- Preferred: experience with CAPI/server-side tracking and conversion signal quality
- Preferred: experience with UGC creative, creator partnerships, or video production workflows
- Preferred: comfort working with legal, compliance, or brand review processes in regulated industries
- Must be based in the U.S.
Benefits:
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical after 5 years
- Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
- Monthly Wellness Stipend
- Cell Phone Stipend
- Wifi Stipend for remote Nerds
- Work from home equipment stipend for remote Nerds
- Co-working space subsidy for remote Nerds
- Employee Resource Groups
- Hackathons and team events
- Company-wide events
- 8 hours of volunteer time off per quarter
- Company match for charitable donations
- 401K with 4% company match
- Opportunity to test and benefit from new financial products and tools
- Financial wellness guidance and unlimited access to a Certified Financial Planner through Northstar
- Disability and Life Insurance with employer-paid premiums
- Equity offered
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