Performance Marketing Manager
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Job Description
Performance Marketing Manager owning Google acquisition, tracking, attribution, and LTV/CAC economics. Driving scalable growth for Moniepoint’s payments, banking, credit, and business management products.
Responsibilities:
- Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for personal and business banking acquisition
- Build and maintain campaign structures optimized for Moniepoint's dual-product funnel
- Set bidding strategies, budget allocation frameworks, and creative testing cycles
- Own campaign performance end-to-end from brief to launch, optimization, and reporting
- Architect and own Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines
- Lead Conversion APIs and enhanced conversions implementation
- Define and evaluate attribution models, including last-click, data-driven, and custom models
- Partner with engineering and data teams to ensure accurate, complete, and timely event data
- Build tracking audit protocols and identify measurement gaps
- Own Google acquisition CAC targets and LTV/CAC economic models
- Build payback period models for emerging-market conditions
- Design bidding and budget logic using true LTV signals and offline conversion data
- Diagnose CAC drift against LTV thresholds
- Build channel reporting systems and establish review cadences
- Translate channel performance into business language for senior stakeholders
- Adapt acquisition strategy to emerging-market users and fintech advertising constraints
- Complete 90-day audits, baseline models, governance cadence, and prioritized improvement plans
- Build a scalable Google growth engine, institutionalize the acquisition playbook, and develop a team or its foundations
Requirements:
- 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale
- Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding
- Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters
- Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions
- Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products
- Experience managing budgets larger that 10 Million USD annually
- Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage
- Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments
- Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems
- Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic
Benefits:
- All interview stages are virtual
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