PPC Specialist
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Job Description
PPC Specialist managing Google, Microsoft, Meta, and LinkedIn campaigns for Mannix Marketing, a digital marketing agency. Optimizing client performance through testing, tracking, and reporting.
Responsibilities:
- Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads
- Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis
- Write and test ad copy and creative
- Set up and maintain conversion tracking and analytics through Google Tag Manager, Google Analytics, and platform pixels
- Prepare performance reports and recommendations, and present them in client meetings alongside account managers
- Partner with account managers to keep campaigns aligned with each client’s business goals
- Stay current on platform updates, algorithm changes, and emerging PPC trends
- Take part in client conversations and use AI tools to support execution
- Manage day-to-day performance of assigned campaigns
Requirements:
- 1+ years of hands-on experience managing PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads
- Comfort communicating campaign performance clearly to non-technical clients and teammates
- Strong copywriting skills and the ability to write ad creative that converts
- Working knowledge of conversion tracking, audience segmentation, and retargeting
- Ability to analyze campaign data and turn it into clear recommendations
- Experience with accounts in more than one industry is a plus
- Comfortable working independently in a remote environment while staying aligned with team strategy
- Must be located in the United States
- Must be legally authorized to work in the U.S. without employer sponsorship, now or in the future
Benefits:
- Health, dental, and vision insurance
- Simple IRA with a 3% dollar-for-dollar company match
- Paid time off starting at 12 days per year and increasing with tenure, up to 30 days for long-term team members
- Flex time available for life appointments and personal needs
- 9 paid holidays, with the option to swap for a cultural or religious holiday that matters to you
- Fully remote, work from wherever you do your best thinking
- HeyTaco peer recognition program
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