PPC Strategist, Ecommerce
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Job Description
PPC Strategist responsible for executing paid search campaigns for Disruptive Advertising’s eCommerce clients. Consulting with clients on digital marketing strategies and driving measurable results.
Responsibilities:
- Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
- Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
- Define, monitor, and analyze trends in clients’ KPIs
- Develop paid search strategy based on client-specific goals
- Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
- Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
- Identify, maximize and present new opportunities for client growth
- Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
- Manage Google Merchant Center, including feed optimization, troubleshooting, and ensuring product ads are accurate and optimized as needed
Requirements:
- 2+ years of experience managing ~15+ Google PPC accounts simultaneously, in an eCommerce-focused digital marketing agency
- Proven experience managing $150,000–$250,000+ per month in ad spend across Google Ads and Microsoft Ads, with proven ability to leverage new customer acquisition strategies
- 2+ years of experience managing Google Merchant Center, including feed optimization, troubleshooting, and ensuring product ads are accurate and optimized as needed
- 1-2+ years experience developing and executing revenue-focused PPC strategies that drive measurable eCommerce growth
- 1–2+ years working in GA4 and eCommerce platforms such as Shopify, BigCommerce, or similar
- Experience using project management tools (Asana preferred)
- Strong written and verbal communication skills with the ability to clearly present strategy and create client buy-in
- Intermediate proficiency in Google Workspace or Microsoft Office Suite
Benefits:
- Flexible PTO Policy
- Medical, Vision, and Dental Insurance
- 401k with generous match
- Vacation bonus ($500/after 1st year, an additional $250 every year after)
- Tuition-free enrollment into Disruptive University
- And more
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