Director, Digital Experience – Conversion
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Job Description
Director of Digital Experience leading UX strategy and optimization efforts for TOMS’ eCommerce platforms. Focused on enhancing customer journeys and maximizing conversion rates through data-driven design.
Responsibilities:
- Own and drive the end-to-end user experience strategy across TOMS’ digital platforms, focusing on customer journey quality, conversion rate, usability, and engagement across key touchpoints
- Lead UX design and execution for eCommerce experiences, including navigation, product discovery, PDP, cart, checkout, and other high-value customer interactions.
- Own conversion rate and digital funnel performance across key eCommerce journeys, leveraging data, testing, and insights to continuously improve outcomes.
- Partner with business stakeholders to translate requirements into intuitive, scalable, and high-performing user experiences that balance brand, functionality, and speed.
- Drive continuous optimization through testing, analytics, and user insights, improving conversion, engagement, and overall digital performance.
- Establish and maintain UX standards, design systems, interaction patterns, and best practices to ensure consistency, accessibility, and quality across all digital experiences
- Build and evolve UX capabilities, processes, and working norms, operating with a hands-on, problem-solving mindset in a lean environment to support execution and ensure high-quality outcomes.
Requirements:
- 8+ years of experience in UX, product design, digital experience, or related disciplines.
- Proven experience leading UX strategy and design execution across eCommerce or customer-facing digital platforms.
- Experience with UX design leadership, digital customer journey design, and usability optimization
- eCommerce experience design and conversion optimization
- Solid understanding of design systems, interaction standards, and accessibility best practices
- Testing, analytics, and user-insight-driven optimization
- Cross-functional collaboration with Engineering, Marketing, and business stakeholders
- Ability to lead through influence and elevate quality across the organization
- Strong portfolio demonstrating ownership of customer journey, conversion-focused experiences, usability improvements, and digital design systems.
- Experience partnering closely with Engineering, Product, Marketing, and business stakeholders to bring digital experiences from concept through launch.
- Demonstrated ability to use analytics, testing, and user insights to improve customer experience and business outcomes.
- Experience with Shopify or similar eCommerce platforms.
- Retail, consumer, fashion, or direct-to-consumer brand experience is preferred.
- Experience with A/B testing, CRO, design systems, and user research methodologies is preferred.
- Bachelor’s degree in Design, Human-Computer Interaction, UX, Psychology, Marketing, or related field, or equivalent practical experience is preferred.
Benefits:
- Medical, dental, and vision insurance; 401K with company matching
- A generous PTO policy plus 12 paid annual holidays and one floating holiday
- 4 free pairs of shoes per year (yes, free!)
- Employee Discount on all of our products, plus discounts on partnering businesses
- Wellness Program including resources for your mental health, physical well-being, personal finance, nutrition, etc.
- DEI educational opportunities, including company-wide days of learning
- Opportunities to volunteer with Giving Partners and Community Organizations
- A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
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