Digital Analytics & Tracking Consultant, German & English-Speaking, GA4, GTM, eCommerce
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Job Description
Digital Analytics Consultant supporting a digital marketing agency in implementing advanced GA4 tracking for eCommerce clients. Lead technical analytics consulting while collaborating with internal and external teams.
Responsibilities:
- Lead the design and implementation of advanced GA4 tracking setups, including GA4 Enhanced E-commerce
- Develop, implement, and maintain client-side and server-side Google Tag Manager configurations
- Implement and optimise Google Consent Mode
- Ensure that Consent Management Platforms (CMPs) are properly integrated, GDPR-compliant, and compatible with analytics and marketing tools
- Provide strategic and technical analytics consulting to our German-speaking clients
- Collaborate with our English-speaking internal tech support team to build, challenge, and continuously optimise tracking setups
- Support data integrations with BigQuery and Looker Studio, with additional assistance from specialist team members
- Provide general technical support across Digital Analytics, Tracking, and MarTech
Requirements:
- At least five years of hands-on experience in Digital Analytics, ideally more
- Expert-level knowledge of GA4, Google Tag Manager, and Consent Management Platforms; experience with Shopify is an advantage
- Experience in a relevant digital marketing discipline, such as Paid Search, Paid Social, or Display Advertising
- Proven experience with server-side Google Tag Manager is essential
- A solid understanding of the GDPR and its implications for digital tracking and data collection
- Familiarity with BigQuery, Looker Studio, and other Google Cloud tools
- Basic JavaScript skills, particularly in areas such as event handling and dataLayer manipulation
- Ability to advise clients professionally in German and communicate fluently in English with our internal team
- Strong problem-solving skills and a proactive, solution-oriented approach in a technical environment
Benefits:
- Flexible engagement as a freelancer or in a fully remote permanent position
- Long term project opportunities with leading eCommerce brands
- A smart, supportive team with a strong technology-driven mindset
- A 100% remote-first setup with asynchronous workflows and regular team syncs
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