Product Go-to-Market Lead
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Job Description
Product GTM Lead at SentiLink driving ARR growth and partner value through go-to-market strategies. Collaborating across product, sales, marketing, and partner success for product launches and scale.
Responsibilities:
- Own GTM strategy and execution for SentiLink’s core synthetic and identity products, with accountability for ARR growth and adoption
- Lead cross-functional efforts across Product, Sales, Marketing, and Partner Success to successfully launch and scale products
- Drive product launches, model rollouts, and cross-sell initiatives into existing partners
- Build and scale foundational GTM systems, including training programs, pricing/packaging guidelines, and sales enablement
- Develop clear, compelling positioning and messaging that differentiates SentiLink in the market
- Use data and partner insights to continuously refine GTM strategy and inform product direction to help establish SentiLink as the market leader in identity verification
- Perform market research, competitive and opportunity analysis
- Create and evolve the differentiated messaging for SentiLink’s products and brand
- Develop high-impact messaging, positioning, and enablement materials to support Sales and Partner Success
- Create repeatable processes for launching, selling, and supporting products
Requirements:
- 4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS company
- Experience owning or significantly contributing to product launches, GTM strategy, or revenue growth initiatives
- Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner
- Strong operator mindset with a willingness to execute and build from scratch
- Comfort working in ambiguous, fast-moving environments
- Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
- Analytical and metric-driven mindset
- A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content
- A plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry
- A plus: some ability to analyze data (SQL, Excel, and/or basic scripting)
- Candidates must be legally authorized to work in the United States and must live in the United States
Benefits:
- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match (or equivalent for non US-based roles)
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend, and more!
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