Director of Digital Merchandising – GTM
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Job Description
Strategic leader driving product mix and commercial strategies for consumer brand. Managing cross-functional projects and product launches to enhance DTC and marketplace performance.
Responsibilities:
- Own RYZE's product mix and sell strategy across DTC and marketplace — Amazon, TikTok Shop, Walmart, and Target
- Define products, bundles, and pack types for sales
- Build the bundling, add-on, and attach strategy that grows basket size and lifetime value
- Own discount and incentive architecture and promotional calendar
- Lead on-site merchandising and champion navigation, search, and product-page improvements
- Partner with Innovation and R&D on product go-to-market strategies
- Forecast demand and support inventory readiness in collaboration with Operations
- Drive alignment across Engineering, Design, Creative, and Performance teams
Requirements:
- 5+ years of experience leading digital merchandising, product marketing, commercial strategy, or go-to-market initiatives for a consumer brand
- 4+ years of experience managing complex cross-functional projects and product launches within DTC, CPG, or eCommerce environments
- Strong understanding of creating product, offer, and customer experience across channels
- Proficiency in data analysis and customer insights
- Comfortable partnering with Engineering, Design, Marketing, Operations, Finance, and Commercial teams
- Experience with Shopify, Amazon, TikTok Shop, and other digital marketplaces; Walmart and Target experience is a plus
Benefits:
- Join a fully remote, global company
- Mission to help people feel better every day through superfoods
- Opportunity for passionate individuals to grow impact and community
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