Product Insights and Optimization Analyst
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Job Description
Product insights analyst using property, leasing, resident and marketing data for Thrive Communities’ multifamily management portfolio. Improving community performance, resident experience and operational efficiency.
Responsibilities:
- Measure occupancy, leasing, renewals, resident satisfaction, marketing effectiveness and operational performance
- Identify patterns, performance shortcomings and improvement opportunities
- Prepare management reports, dashboards and analytical summaries
- Analyze lease and occupancy data to understand neighborhood performance drivers
- Evaluate marketing and lead-generation performance
- Review resident feedback and engagement data
- Evaluate property-management KPIs including pricing, leasing activity and renewal rates
- Monitor community performance and operational trends
- Conduct ad hoc analysis for commercial and operational concerns
- Simplify complex data for non-technical audiences
- Support property performance and resident-experience initiatives
- Determine the effect of procedural, marketing, leasing and operational changes
- Help leadership define performance criteria and KPIs
- Maintain analysis documentation and reporting
- Partner with Property Managers, Regional teams, Marketing, Leasing, Finance and Senior Leadership
- Improve reporting, data integrity and analytics processes
- Monitor results of operational enhancements
- Use company and resident data in compliance with privacy and security standards
- Work individually and with property and business organizations
- Attend online meetings and presentations
- Protect confidential corporate, resident, financial and property information
- Meet deadlines and reporting timescales
Requirements:
- Bachelor's degree in Business Analytics, Business Administration, Economics, Statistics, Finance or Marketing or equivalent experience accepted
- Experience in business analytics, operational analytics, product insights, property analytics or similar analytical functions
- Strong analytical and problem solving skills
- Advanced Excel or spreadsheet skills
- Qualitative and quantitative skills
- Excellent verbal and written communication abilities
- Ability to communicate analytic results clearly to non-technical audiences
- Ability to juggle several assignments and work under pressure
- Ability to operate independently and on a geographically dispersed team
- Experience with multifamily housing, property management, real estate or hospitality is a bonus
- Experience analyzing occupancy, lease, renewal, resident or property-level performance
- Experience with BI systems or data presentation
- SQL or other data querying skills
- Experience with CRM, property management, leasing or marketing software
- Experience with executive dashboards and performance reporting
- Experience with A/B testing, forecasting methodologies, benchmarking or optimization
- Comply with technology, security, privacy and workplace standards
Benefits:
- Remote work
- Inclusive and supportive community environment
- Online meetings and presentations
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