Product Management Manager
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Job Description
Manager of Traffic Growth team leading product managers at Zillow for SEO and Generative Engine Optimization. Mentoring and driving technical and content strategies to boost organic growth and AI visibility.
Responsibilities:
- Lead, mentor, and grow a team of product managers working across, technical, content, localization, and distribution-related workstreams for SEO and GEO.
- Set direction for your team’s roadmap and commitments to deliver on Traffic Objectives and Key Results (OKRs) for Organic Visits and AI Search visibility.
- Drive the strategy for content integrations that improve helpfulness for buyers, sellers, and renters and increase discoverability in both SEO and AI surfaces.
- Partner with Traffic Engineering and cross-functional teams across Zillow to ship changes to templates, rendering patterns, structured data, internal linking, and content pipelines.
- Define clear success metrics for a strong experimentation cadence and turn learnings into repeatable playbooks.
- Collaborate with cross-company partners to improve AI visibility and increase Zillow’s presence where AI models learn.
- Continuously identify gaps and opportunities in the portfolio and make the case for additional resourcing as the program expands.
Requirements:
- 5+ years of experience in product management, growth product, or a closely related role for web, content, or platform experiences.
- 2+ years of people management experience mentoring and growing a high-performing team.
- Experience shipping products that materially improved organic acquisition, content discoverability, or SEO performance; experience with AI search/GEO is a plus.
- Experience working closely with engineering on technical web concepts (rendering/SSR, performance, structured data, experimentation).
- Excellent communication and organizational skills; comfortable presenting to senior stakeholders and writing clear strategy/decision documents.
Benefits:
- In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location.
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