Product Manager, DTC Customer Journey – Shopify
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Manager optimizing Paula’s Choice Shopify customer journeys from discovery through repeat purchase. Driving conversion, AOV, and LTV through roadmap leadership and experimentation.
Responsibilities:
- Manage and advance the day-to-day DTC roadmap across the Shopify site, checkout, and post-purchase experiences
- Prioritize, sequence, and unblock work across product initiatives
- Map the end-to-end customer journey using analytics, session data, and customer feedback
- Partner with UX on research, designs, prototypes, and A/B tests
- Translate business requirements into user stories and acceptance criteria
- Work with Engineering and development partners to ship Agile sprints on Shopify themes, apps, and checkout
- Run the experimentation backlog, including hypotheses, test design, readouts, and rollout decisions
- Prepare business cases, test readouts, and recommendations for leadership, marketing, and merchandising
- Partner with CRM, Creative, and Marketing to align site experiences with campaigns, promotions, and launches
- Measure conversion, AOV, LTV, and retention; report results and iterate
- Research competitors, Shopify apps, platform features, and personalization tools
Requirements:
- 3+ years of product management, digital product, ecommerce, or DTC customer experience
- Demonstrated ability to manage a product backlog or roadmap
- Hands-on Shopify experience with themes, apps, and checkout
- Ability to partner with developers to scope, ship, and QA Shopify changes
- Experience with UX research, wireframes, prototypes, usability testing, and mobile-first design
- Ability to turn data and customer insight into roadmaps, recommendations, and business cases
- Proven ability to prioritize work, sequence releases, and balance stakeholder trade-offs
- Familiarity with Agile workflows and tools such as Jira and Confluence
- Strong analytical skills with A/B testing, KPI tracking, and analytics tools such as Google Analytics, PowerBI, or Quantum Metrics
- Excellent communication, organizational, and stakeholder management skills
- Ability to work typical PST business hours with some flexibility
- Ability to handle long periods of sitting and screen time
- Ability to travel up to 10%
- Shopify Plus experience, CRO, experimentation frameworks, Klaviyo, SFCC, SFMC, personalization platforms, recommendation engines, CDPs, or B2C ecommerce experience are advantageous
Benefits:
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits including meditation app memberships
- Product discounts and free samples
- Fully remote work for US-based roles
- Health, vision, and dental insurance
- Retirement benefits
- Flexible spending account
- Employee assistance program
- Fitness perks
- Dog-friendly office
- Company discretionary bonus plan
- Volunteer activities, Mariners games, and happy hours
Similar Jobs
Principal Product Manager
Principal Product Manager owning risk and compliance for RealPage Payments, RealPage’s property-management payments engine. Leading payment-risk products from strategy through launch, adoption, and optimization.
Global Product Manager, Veterinary Imaging
Global Product Manager leading Movora’s veterinary imaging and minimally invasive visualization portfolio. Owning global strategy, profitability, launches, and commercial readiness across animal-health markets.
Senior Product Manager
Senior Product Manager guiding user-centered digital services for government agencies. Defining product strategy, priorities, and delivery with cross-functional teams and public-sector partners.
Product Manager, Clinical Content
Product Manager leading strategy, launches, and lifecycle management for NextGen Healthcare's ambulatory software products. Guiding cross-functional teams and enhancing outpatient care solutions.
Senior Product Manager
Senior Product Manager leading healthcare product roadmaps, customer-focused feature development, and compliant releases. Partnering with design, engineering, and go-to-market teams at RXNT.
Senior Product Manager, Customer Operations
Senior Product Manager owning customer-operations systems for Nuitée’s API infrastructure powering global travel. Improving fulfillment, reducing incidents, and optimizing support economics.
Entrepreneur in Residence – Product Lead
Entrepreneur in Residence/Product Lead turning agentic AI into workplace products at JetBrains. Validating customers, experiments, and commercialization with a technical founder and engineering team.
Trade Product Manager
Trade Product Manager setting strategy and managing Trade Finance and Export Credit Agency products. Driving customer outcomes, regulatory delivery, product improvement, and stakeholder engagement.
Data Product Lead – Fintech Engineering
Leading data products powering InPost Pay’s BNPL, credit and payments decisions. Owning roadmaps, AI-first delivery, analytics datasets and Data Consultant capacity in Poland.
Product Manager – AI Healthcare Claims
Product Manager leading AI-powered healthcare claims products at CVS Health. Owning discovery, delivery, data-science partnerships, and operational outcomes.
Executive Director, Digital Product Management – Research
Executive Director leading Amgen’s research digital technology, data, and AI strategy. Advancing laboratory systems, scientific workflows, and data products for biotech medicine discovery.
Forward Deployed Product Manager
Forward Deployed Product Manager scaling Lorikeet’s AI customer-support Concierge for growth accounts. Leading deployments, customer outcomes, product improvements, and expansion at Lorikeet, an AI support company.
Senior Forward Deployed Product Manager
Senior Forward Deployed Product Manager deploying Lorikeet’s AI customer-support platform for strategic US accounts. Owning implementations, product improvements, retention, and expansion.
German-Speaking Product Owner
Product Owner driving nearshorefriends’ global e-commerce shop platforms. Owning roadmaps, backlogs, integrations, customer journeys, and digital sales performance.
Product Manager
Product Manager shaping compliance-product strategy and launches for Motive’s fleet-management platform. Translating regulatory and customer needs into safer, lower-risk software.
Middle Product Owner – E-commerce Team
Product Owner shaping end-to-end eCommerce features for Sweed’s cannabis retail SaaS platform. Translating retailer needs into requirements, roadmap priorities, and customer-focused product improvements.
Senior Product Manager
Senior Technical Product Manager driving Akamai's API security and traffic integration products. Defining enterprise solutions, roadmaps, and customer-focused deployments.
Manager, Product Ownership
Product Ownership Manager leading up to eight Product Owners and modernizing healthcare platforms at Humana. Driving Agile backlog strategy, team development, and stakeholder alignment.
Product Manager – LED Lighting
Product Manager owning custom LED lighting catalog, pricing, configuration, and roadmap. Launching hardware products for architectural, signage, entertainment, and pixel lighting markets.
Senior Product Management Advisor
Senior Product Management Advisor building AI-powered tools for customer service agents at Cigna, a healthcare services company. Leading strategy, launches, automation, and data-driven product improvements.