Product Manager, Paid Ads
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Job Description
Product Manager leading AI-driven paid ads optimization for SMB advertisers. Owning roadmap strategy, measurement, automation, and cross-functional product delivery.
Responsibilities:
- Own and execute a significant portion of the Paid Ads product roadmap
- Identify market opportunities, customer needs, and platform changes that should inform roadmap investments
- Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities
- Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation
- Lead initiatives from discovery through launch and ongoing optimization
- Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans
- Partner directly with Engineering and Data Science to deliver scalable product solutions
- Balance customer value, business impact, and technical complexity when making prioritization decisions
- Own product outcomes and post-launch performance measurement
- Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities
- Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences
- Define measurement frameworks and success metrics to evaluate product effectiveness
- Use data and experimentation to inform product investments and improve advertiser performance
- Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new capabilities
- Build alignment across stakeholders and influence decisions without direct authority
- Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams
Requirements:
- 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products
- 3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain
- Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management
- Experience partnering directly with engineering teams to deliver products from concept through launch
- Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans
- Strong analytical and data-driven decision-making skills
- Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams
- Excellent written, verbal, and stakeholder communication skills
- Familiarity with SQL, analytics platforms, or data-driven product development is preferred
- Experience building AI-powered, automation, optimization, recommendation, or workflow-based products is preferred
- Experience working with Data Science teams, experimentation frameworks, or machine learning concepts is preferred
- Experience serving SMB advertisers at scale is preferred
- Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments is preferred
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