Product Marketing Lead
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Job Description
Product Marketing Lead for AI video platform shaping brand narrative and product launches. Collaborating cross-functionally to drive customer advocacy and virality in a competitive market.
Responsibilities:
- Own positioning, messaging, and the core brand narrative that clearly differentiates us and resonates with the broad audiences tired of AI model fatigue and lookalike AI video apps.
- Pilot and find winning product launch patterns or campaigns that convert attention into product usage. Plus build the playbooks that turn these experiments into repeatable motions.
- Act as the customer advocate, bring a build-for-virality mindset, and partner closely with the Product team to shape features and validate use cases that spread across our core ICPs and fuel PLG.
- Run social distribution to grow our presence through product showcases and community led content, and empower our top tier brand partners network with our Creator Partnerships team.
Requirements:
- 5+ years of experience in product marketing roles or content marketing for PLG.
- Tech startup experience preferred.
- You have a track record of successfully launching products, or building audiences for yourself or for high-growth brands. (Please include your social media links or your portfolio link if any).
- You are a great storyteller and an exceptionally strong writer.
- You have exceptional taste in video content and you have an eye for detail across both marketing and product.
- You thrive in 0->1 stage's ambiguity and chaos, and never hesitate to step outside defined scopes to drive real impact.
Benefits:
- Competitive Base Salary + Equity + Bonus
- Bonus Range: $12,000 - $55,000
- Comprehensive medical, dental, and vision plans.
- Global team offsite.
- A challenging but exciting work environment with a strong culture of innovation and entrepreneurship.
- Opportunities for advancement and career growth.
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