Product Marketing Manager, Competitive Intelligence
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Job Description
Product Marketing Manager leading competitive intelligence focusing on AI-driven capabilities at M-Files. Collaborating with teams to inform product strategy and sales enablement for market positioning.
Responsibilities:
- **Core Responsibilities**
- **Competitive Intelligence Leadership**
- Developing and maintaining a structured competitive intelligence program including win/loss
- Analyzing competitors’ product capabilities, roadmap signals, AI positioning, and go-to-market strategies
- Monitoring, aggregating, synthesizing and communicating market trends and emerging AI use cases relevant to M-Files
- Delivering clear, actionable insights to product management, go-to-market teams and leadership
- **AI-Focused Market Analysis**
- Assessing competitive positioning in AI-driven automation, content intelligence, and enterprise information management
- Identifying competitive gaps and opportunities aligned with Board-level priorities
- Partnering with Product Management to translate findings into roadmap recommendations
- **Sales Enablement**
- Creating and maintaining battlecards, objection-handling guides, and competitive messaging
- Supporting Sales with deal-specific competitive insights when needed
- Conducting internal training sessions to improve competitive fluency
- **Cross-Functional Collaboration**
- Acting as the bridge between Product, Marketing, Sales, and Services on competitive topics
- Ensuring messaging reflects current product capabilities and roadmap direction
- Sharing structured insights with leadership on competitive risks and opportunities
Requirements:
- ** What We Are Looking For**
- 3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or similar roles
- Strong analytical skills and ability to translate complex insights into clear recommendations
- Demonstrated interest or experience in AI-related technologies
- Excellent written and verbal communication skills
- Hands-on, self-starter mindset - comfortable building processes from the ground up
- **Preferred**
- Prior experience in the DMS/ECM market
- Background in enterprise software or B2B SaaS
- Experience creating sales enablement materials (battlecards, competitive decks, win/loss summaries)
Benefits:
- **Why M-Files?**
- We are a global company with Finnish roots and with our own product that we are greatly proud of!
- By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!** ** Our guiding principles of "**Make It Happen**", "**Help Others**", and "**Love Customers**" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.
- **What We Offer: **
- As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
- 10 paid holidays annually
- Unlimited PTO
- Matching 401K Plan (25% of employee's contribution up to the IRS max)
- Health insurance (PPO and HDHP/HSA plans offered)
- Dental insurance
- Vision insurance
- Life insurance (1x employee salary)
- Short-term disability (employer paid)
- Long-term disability (employer paid)
- Flexible Spending Plan (medical and dependent)
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