Product Marketing Manager
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Job Description
Product Marketing Manager supporting go-to-market strategies for Nylas' developer-focused platform. Leading customer insights and competitive analysis to drive adoption and revenue growth.
Responsibilities:
- Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows.
- Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team.
- Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value.
- Drive ongoing competitive analysis across direct and adjacent players.
- Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle.
- Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas.
- Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback.
- Define key success metrics, analyze performance data, and refine marketing strategies based on insights.
Requirements:
- 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
- Deep proficiency with AI tools for research, content, and workflows.
- Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.
- Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions.
- Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.
- Expertise in market research, customer insights, and performance analytics to inform strategy.
- Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences.
- Ability to work across departments and influence senior stakeholders to align on strategy and execution.
- Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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