Product Marketing Manager
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Job Description
Support product marketing communications for Defense Unicorns, translating technical capabilities into clear messaging and assisting go-to-market execution. Collaborate across teams to ensure alignment and effectiveness.
Responsibilities:
- Support the development of messaging and positioning for Defense Unicorns’ platform and solutions
- Assist in building persona-based narratives for mission owners, technical users, and ecosystem partners
- Conduct market and competitive research to inform differentiation and strategic positioning
- Help create and refine GTM assets (one-pagers, pitch decks, solution briefs, website content)
- Partner with Product and Delivery teams to translate technical capabilities into mission value
- Support product launches and releases, ensuring clear communication internally and externally
- Contribute to pricing and packaging exploration by analyzing market signals and customer needs
- Help capture and synthesize customer feedback to inform roadmap and messaging evolution
- Align with Growth and Business Development to support campaigns and pipeline generation efforts
- Contribute to social media content (primarily LinkedIn) by translating product messaging into clear, concise posts that amplify product narratives and mission value
- Support analysis of content performance to identify which messages resonate and feed those insights back into messaging and go-to-market strategy
Requirements:
- Must be eligible for DOW SkillBridge program (within 180 days of separation)
- Hold or be eligible to obtain a security clearance
- Mad meme skills 😎
- Strong interest in product marketing, go-to-market strategy, or technology commercialization
- Ability to translate complex technical concepts into clear, structured messaging
- Demonstrated analytical thinking and ability to connect market problems to product value
- Familiarity with or interest in Kubernetes, cloud platforms, DevSecOps, or platform technologies
- Strong written and verbal communication skills
- Ability to work across teams and synthesize multiple inputs into clear outputs
- Curiosity about how technical products are positioned, sold, and adopted
- Systems thinker who can connect product, messaging, and market outcomes
Benefits:
- Medical/Dental/Vision
- Premiums are 100% Company Paid
- Health Reimbursement Account
- Life Insurance
- Disability Insurance
- 401k Retirement Plan
- Company Stock Options
- Home Office Budget
- We offer all full-time Unicorns Flexible Time Off (FTO) plus all Federal Holidays, one week for Thanksgiving, and two weeks for Christmas and New Year’s
- Paid Parental Leave
- Reimbursement for approved trainings/subscriptions
- Conferences (travel, lodging, and fees)
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