Production Manager, Tools
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Job Description
Production & Tools Manager overseeing production operations for campaigns at global tech company. Managing workflows and leading a small team in fast-paced environment.
Responsibilities:
- Own the production queue end to end: intake, prioritization, assignment, build, QA, and launch of campaigns across email, push, SMS, in-app, landing pages, and emerging channels
- Lead a 15-minute daily stand-up to prioritize the day's work and direct the workload of two production developers
- Serve as liaison between campaign stakeholders and the production team, translating ambiguous requests into clear, actionable production briefs
- Perform hands-on campaign production, including building audiences with SQL, building content, assembling multi-step journeys, and QA
- Set and enforce quality standards covering content accuracy, rendering, audience logic, suppression rules, and targeting
- Apply privacy and compliance rules (GDPR, CAN-SPAM, opt-in/opt-out preferences) to every send as the final gate before launch
- Forecast capacity, estimate level of effort, set realistic timelines with stakeholders, and prevent bottlenecks before they back up the queue
- Own the marketing automation platform: maintain templates and shared infrastructure, document best practices, and educate cross-functional partners on what the tools can do
- Advise stakeholders on campaign strategy and channel recommendations, suggesting more efficient or effective approaches where appropriate
Requirements:
- 8+ years of experience in marketing operations, campaign production, or digital communications, including experience leading campaigns or production workflows in a high-volume, short-timeline environment
- Hands-on experience with enterprise marketing automation platforms such as Eloqua, Salesforce Marketing Cloud, or Braze (experience with only entry-level tools like Mailchimp will not qualify)
- Working knowledge of SQL: able to read queries, understand joins and logic, edit templates, and catch errors (building from scratch is not required)
- Solid understanding of GDPR, CAN-SPAM, and opt-in/opt-out regulations as applied to campaign production
- Experience building multi-channel, multi-step journeys and automations, not just single sends
- Strong stakeholder management: able to intake requests, set expectations, and influence without direct authority
- Comfort with urgency and ambiguity, with the judgment to flex processes when needed while never skipping quality checks.
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