Senior Account Manager – Retail Media
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Job Description
Retail Media Senior Account Manager managing Amazon marketplace strategy, advertising, and performance for Croud, a global digital marketing agency. Leading client operations, budgets, teams, and Account Development Plans.
Responsibilities:
- Manage overall implementation of strategy for key channel clients
- Own accountability for Marketplace performance
- Work with stakeholders to understand Marketplace product and commercial priorities
- Support Retail Media Managers and Executives in implementing and evolving client strategy
- Collaborate with the Croudie Network, SEO, Display, Analytics, and Tech teams
- Set client Marketplace strategy and implement it with the Marketplace Manager to increase profit
- Oversee setup of new Vendor and Seller accounts according to best practices
- Oversee brand registry setup where required
- Advise clients on inventory management
- Support day-to-day management of Amazon services, including Product Detail Page optimisation, paid advertising in AMS, A+ content, Amazon Stores, reporting and analysis, and product data updates
- Drive implementation and development of client Account Development Plans
- Innovate ideas, techniques, and products to develop client strategy
- Provide direction for daily client operations and performance management
- Manage client budgets across accounts and engines for maximum efficiency
- Guide team members across client and internal needs
- Drive team performance to achieve monthly margin and incremental revenue
- Share knowledge and develop cross-channel processes and tools
- Monitor market trends and innovate technologies and ways of working
- Support and contribute to the technology roadmap
Requirements:
- Degree level education or equivalent / relevant work experience
- Demonstrable in-depth experience in a Marketplace role within a digital organisation
- Expert knowledge of current Marketplace best practices and latest paid search strategies
- Proven track record delivering Marketplace performance in highly competitive markets
- Clear understanding of digital marketing activities beyond Marketplace, including some cross-channel management
- Proven experience in client insight development and anticipating industry changes
- Excellent Microsoft Office skills, including Excel, Word and PowerPoint
- Ability to demonstrate innovation and initiative
- Proven ability to meet simultaneous deadlines and lead a team to meet deadlines
- Impeccable attention to detail
- Mathematical and analytical mindset
- Ability to manipulate large amounts of data
- Highly organised and able to multitask
- Excellent communication, organisation, and presentation skills
- Proven negotiation ability
- Ability to identify opportunities, generate ideas, and formulate strategies autonomously
- Proven experience managing client expectations
- Standard working hours of 9:00am to 5:30pm, with occasional work outside these hours if necessary
Benefits:
- Fully remote work arrangement
- Flexible working hours by agreement with line managers
- Opportunity to work with a global, collaborative digital marketing agency
- Continuous learning and mutual support culture
- Equal opportunity employment
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