Senior Content Marketing Manager
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Job Description
Sr. Content Marketing Manager responsible for leading content marketing strategies and initiatives at HST Pathways, a healthcare SaaS company. Driving engagement and brand development with an emphasis on data and insights.
Responsibilities:
- Build and lead our content marketing, blend creativity with insights to grow engagement with our audience, and further our content and brand.
- Lead and host our podcast episodes, strategy, and distribution
- Lead the creation and promotion of our data benchmarks and insights reports, in collaboration with the Data Science team.
- Lead social media publishing and engagement
- Oversee the Marketing design process and brand cohesion, including overseeing the design agency we use
- Run other content programs such as website bundles of our top resources by topic, customer webinars, branded emails for campaigns and newsletters, and client awards
- Prep HST speakers at conferences and help prepare their presentations.
- Ideal if you can become enough of an ASC expert over time that you’re invited to speak at conferences.
Requirements:
- Proven experience building a content engine that grew audience engagement, brand, and pipeline
- Understanding of Chris Walker’s, Dave Gerhardt’s, and April Dunford’s marketing philosophies
- Worked closely with executives and industry leaders to turn insights into compelling content
- Excellent written and verbal communication skills
- Proven creativity and problem-solving skills; ability to work around obstacles and solve problems with minimal direction
- Strong organizational/time management skills; ability to prioritize work and meet deadlines in a fast-paced environment
- Preferred: Hosted a podcast or video series
- Preferred: AI fluency to accelerate content creation and insights
Benefits:
- Remote work environment
- Health benefits paid for employees
- Flexible Paid Time Off Policy
- 11 company holidays per year
- Paid parental leave
- 401K with matching contributions
- Learning and development allowance
- A diverse, inclusive, and fun team!
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