Senior Content Writer – B2B Marketing
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Job Description
B2B Senior Content Writer creating and refining content across digital and long-form formats for Precision AQ. Collaborating with teams to produce compelling B2B content that drives leads and strengthens brand awareness.
Responsibilities:
- Use data, SME insights, and generative AI tools to produce high‑quality drafts for B2B content including blogs, ads, landing pages, emails, video scripts, social posts, and press releases.
- Build and refine prompts, content templates, and repeatable workflows optimized for AQ’s brand language and message consistency.
- Rapidly iterate and explore creative variations to support campaign experimentation, A/B testing, and channel‑specific optimization.
- Support website content updates, product positioning, editorial calendar planning, and event and conference content.
- Edit, refine, and elevate content generated by AI tools and internal SMEs, ensuring clarity, accuracy, and alignment with AQ’s brand standards.
- Ensure all content meets Precision AQ’s brand voice, terminology standards, tone, and narrative expectations.
- Translate complex healthcare, commercial/market access, and scientific subject matter into clear, compelling, and credible content.
- Partner closely with design to ensure visual and verbal alignment across campaigns and assets.
- Maintain a content quality bar, ensuring accuracy, brand language, grammar, and consistency.
- Collaborate with Marketing Operations to understand content performance data and apply insights to improve future content.
- Operate effectively in a fast‑moving environment with evolving inputs and priorities, maintaining clarity and momentum even when direction evolves or details are ambiguous.
Requirements:
- 4+ years of experience in copywriting, B2B content creation, or editorial roles.
- Experience in healthcare, life sciences, pharma, or regulated industries required.
- Strong portfolio demonstrating expertise across digital, social, and long‑form content.
- Ability to translate complex topics into clear, engaging content.
- Experience using generative AI tools and building prompt libraries to accelerate research, analysis, drafting, repurposing, and establishing best practices.
- Exceptional editing skills with mastery of grammar, SEO, and brand‑voice alignment.
- Ability to produce high‑quality work quickly and manage multiple projects simultaneously.
- Ability to collaborate with design, product, sales, and thought leadership partners to bring messages to life visually and verbally.
- A curious, proactive mindset, driven to continuously learn, innovate, and improve.
- Comfort operating in an environment that requires adaptability, curiosity, and the ability to work through ambiguity.
Benefits:
- Health insurance
- Retirement savings benefits
- Life insurance
- Disability benefits
- Parental leave
- Paid time off for sick leave and vacation
- Discretionary annual bonus
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