Senior Copywriter
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Job Description
Senior Copywriter at a U.S.-based mortgage company. Producing authoritative, compliant, and conversion-focused mortgage content for various platforms.
Responsibilities:
- Creating high-quality mortgage and real estate finance content
- Loan program pages (Conventional, FHA, VA, Non-QM, DSCR, Bank Statement, Bridge Loans, Construction Loans, etc.)
- City and state mortgage pages
- Landing page content (700–1,500+ words)
- FAQ sections with regulatory awareness
- Educational mortgage guides
- Refinancing and home buying resources
- SEO-optimized landing pages designed for conversion
Requirements:
- Minimum 3+ years of experience writing specifically for mortgage, lending, or real estate finance companies
- Strong understanding of underwriting, loan qualification, LTV, DTI, credit requirements
- Familiarity with mortgage compliance language (no misleading claims, no rate guarantees, etc.)
- Basic knowledge of RESPA / TILA regulations is a plus
- Ability to write clear, authoritative content for borrowers and investors
- Candidates must have strong knowledge of EEAT implementation in financial content
- YMYL compliance writing
- On-page SEO best practices
- Proper heading structure (H1, H2, H3)
- Internal linking strategy
- Semantic keyword integration
- Natural anchor text usage
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