Senior Customer Marketing Manager, EMEA
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Job Description
Senior Customer Marketing Manager focusing on EMEA customer advocacy and community activation to enhance credibility and pipeline. Engage with customers through various channels and manage awards programmes.
Responsibilities:
- Own EMEA customer advocacy, community activation, and customer awards to build credibility, trust, and pipeline across priority markets.
- Identify and recruit customer champions, manage permissions, and build a steady pipeline of advocacy assets: stories, quotes, videos, speaking abstracts, and reference support.
- Run a virtual customer community that can be activated for sales events, ABM roundtables, and peer engagement to build or accelerate pipeline.
- Activate proof and peer validation in-region to support demand and expansion, including Gartner Peer Insights and peer review programmes tied to key campaigns and customer moments.
- Own the Customer Awards programme end to end: brief the microsite, manage nominations, coordinate judging, handle winner communications, and deliver amplification packages to customers and employees.
- Create customer testimonials, case studies, quote cards, and video clips from events and award winners.
- Support development of higher-value white papers, reference-based reports, and campaign proof points, working closely with customers, sales, and product marketing.
Requirements:
- 6 to 8+ years in B2B marketing, customer marketing, advocacy, or integrated programmes in enterprise technology.
- Proven experience building and managing customer advocacy programmes and communities at scale.
- Strong content creation and editorial discipline across long-form and short-form formats, including case studies and testimonials.
- Confident working with enterprise customers and senior stakeholders, with high judgement and strong governance.
- Experience running awards programmes and managing end-to-end programme logistics.
- AI fluency for content creation workflows and optimisation.
- Highly organised operator who can run multiple workstreams without creating complexity.
Benefits:
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
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