Senior Customer Marketing Manager
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Job Description
Senior Customer Marketing Manager driving customer expansion strategies at Nerdio. Focused on cross-sell and upsell revenue growth through data-driven marketing programs.
Responsibilities:
- Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth across the customer lifecycle.
- Build and maintain an account-based expansion framework aligned to customer segmentation, product adoption, firmographics, and growth potential.
- Establish clear program priorities, success metrics, and execution plans in close partnership with Customer Success and Sales leadership.
- Own customer marketing budget and make data-driven investment decisions to maximize expansion pipeline ROI.
- Design, launch, and optimize targeted expansion campaigns for priority customer segments and strategic accounts.
- Translate account plans and product expansion goals into actionable marketing plays — including lifecycle emails, digital touchpoints, event invitations, webinars, and direct outreach.
- Activate existing marketing channels and assets to reach customers at the right moment.
- Identify gaps in tooling, data, or assets and work cross-functionally to close them.
- Use customer data, product usage signals, intent data, and pipeline data to identify expansion opportunities and prioritize target accounts.
- Define success metrics and build reporting frameworks to track key performance indicators.
Requirements:
- 7+ years of experience in B2B marketing, with significant experience in customer marketing, lifecycle marketing, account-based marketing, or expansion-focused roles
- Proven track record of driving cross-sell and upsell pipeline and revenue in a SaaS or recurring-revenue business
- Strong analytical and operational skillset; comfortable working directly in CRM, marketing automation, BI tools, and customer data platforms
- Experience designing and executing account-based marketing programs for existing customer segments
- Ability to operate as a senior IC, balancing strategic program planning with hands-on execution
- Excellent written and verbal communication skills; comfortable presenting to and partnering with senior stakeholders
- Experience managing program budgets and making data-driven investment decisions
- Comfort with and willingness to use AI tools to maximize impact and efficiency.
Benefits:
- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans*
- Life and Disability Plans*
- Retirement Plan*
- Unlimited Flexible Paid Time Off, including your birthday off!
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