Senior Designer, Social
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Job Description
Senior Designer driving social-first creative strategy and brand storytelling for a leading digital content firm. Leading visual projects across multiple platforms to engage diverse audiences.
Responsibilities:
- Lead the visual direction for social-first content and campaigns, developing strong conceptual ideas that differentiate the brand and perform across platforms
- Design and produce social-first assets across TikTok, Instagram, YouTube, Pinterest, and emerging channels, ensuring every piece of content is platform-native, on-brand, and crafted to the highest standard
- Develop visual concepts that flex across multiple touchpoints, from social formats to digital display, CRM, OOH, and POS where required
- Champion conceptual thinking throughout the creative process, from briefing to execution, ensuring design solutions are rooted in insight and purpose rather than decoration
- Art direct photography, video, and content shoots, guiding the visual treatment, styling, and composition to reflect the brand's world authentically and inclusively
- Build, mentor, and guide designers and content creators within the studio, fostering a culture of social-first excellence, collaborative feedback, and continuous improvement
- Collaborate with strategists, copywriters, social media managers, and the client’s brand team to develop integrated campaign assets that are visually cohesive and strategically aligned
- Transform brand guidelines into distinctive, ownable executions that resonate with diverse audiences and feel relevant to the platforms and cultural context they appear in
- Pioneer the thoughtful integration of Gen AI tools into the design and content creation process, using them to enhance ideation, exploration, and production without compromising craft or authenticity
- Spearhead platform-specific design initiatives that leverage the unique strengths and visual language of each social channel
- Stay ahead of social platform algorithms, features, design trends, and audience behaviours to ensure visual output remains current and distinctive
- Manage multiple projects with varying timelines, formats, and platform requirements, maintaining quality and consistency under pressure
Requirements:
- 6+ years of design experience, with strong examples of social-first design thinking and execution for consumer brands
- Deep understanding of social platform behaviours, content formats, and visual performance factors across TikTok, Instagram, YouTube, Pinterest, and emerging channels
- Strong conceptual ability, with a track record of developing big ideas that translate into compelling visual work across multiple touchpoints
- Visual storytelling skills, with the ability to communicate brand purpose, emotion, and product messaging through design that feels authentic and culturally relevant
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma, with strong proficiency in producing assets at social speed
- Experience art directing photography, video, or content shoots, with an eye for composition, styling, and inclusive visual representation
- Proven ability to lead and mentor designers and content creators, providing clear direction, constructive feedback, and creative inspiration
- Experience creating native content and design systems for key social platforms, with an understanding of specs, safe zones, and format best practices
- A talent for presenting concepts to clients and stakeholders with clear rationale and conviction
- The ability to manage multiple projects simultaneously, balancing quality, speed, and competing priorities
- An understanding of inclusive design and visual representation, with experience or a strong interest in creating work that reflects diverse audiences authentically.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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