Senior Digital Marketing Manager – Paid Search
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Job Description
Senior Digital Advertising Manager overseeing Paid Search for complex client accounts at Closed Loop. Managing advertising campaigns while ensuring client relationships and performance optimization.
Responsibilities:
- Manage the Paid Search program for 1-2 complex clients as a highly integrated member of a client team
- Develop a deep understanding of your assigned clients’ businesses and what matters most to them
- Build, launch, and meticulously optimize your clients’ digital advertising accounts
- Proactively monitor account performance, identify opportunities for optimization and growth, and implement changes
- Analyze account data, compile reports, and produce data visualizations
- Forecast budgets and outcomes
- Identify advanced advertising strategies that will keep your clients ahead of the competition and sell those strategies to your clients
- Be accountable for client budgeting, pacing, and accuracy
- Manage budget allocation and pacing across channels and initiatives to ensure we meet budget and performance expectations
- Participate in client meetings and provide communications for your assigned ad channels
- Manage client expectations via clear, concise, strategic communications
- Research and keep abreast of trends in digital advertising
- Mentor ad coordinators as needed
- Be a well-integrated member of the team
- Participate in team meetings, be active on Slack, etc.
- Participate in (or lead) audits of ad accounts for client prospects and complete peer reviews of current client accounts
- Ensure that the procedures in Closed Loop’s Information Security Policy are personally followed and that all company and client data personally accessed is properly secured
Requirements:
- 7 or more years of experience designing and managing paid advertising campaigns to specific ROI goals
- B2B experience and/or agency experience is a big plus
- Hands-on experience with multiple advertising platforms (Google Ads, Microsoft Ads are essential, Meta, LinkedIn, and others a plus)
- Experience managing ALL facets of digital advertising campaigns
- Experience making effective pitches/presentations to key decision makers
- Experience leading meetings and proactively managing client/stakeholder relationships
- Experience with data analysis, visualization and presentation
- Experience using analytics tools (Google Analytics, Adobe Analytics, etc.)
- Strong project management and communication skills
- Ability to quickly learn new software applications
Benefits:
- Competitive salary
- Flexible time-off policy
- Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA)
- Remotely work for a company that was built for remote work
- Work with top-tier clients
- Great colleagues who value teamwork, skill, and ability more than fancy rhetoric
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