Learning Facilitator – AI-Powered Content Creation & Digital Marketing
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Job Description
Lernbegleiter:in supporting content creation and digital marketing learners in a remote setting. Focus on competency development and online teaching using diverse methods in WBS LearnSpace 3D.
Responsibilities:
- As a member of WBS TRAINING you represent your subject area with passion and vision.
- In your role as a Learning Facilitator, the primary focus is on developing the competencies of course participants.
- In designing your lessons you act both as an instructor and as a support figure in the role of a Learning Facilitator for Learning 4.0.
- This includes: subject-specific instruction from the home office in the WBS LearnSpace 3D.
- Use of a variety of teaching methods for course design.
- Guidance and supervision of our retraining participants with their IHK-relevant reports and projects.
- Participation in quality-assurance measures.
- Conducting webinars and online information events.
- Excellent command of German as the language of instruction (C2 level).
Requirements:
- Completed vocational training or degree in Computer Science, Data Science, Business Informatics or Marketing.
- Development of data-driven marketing strategies.
- SEO, SEA and social media advertising.
- Customer journey mapping & branding.
- Basic knowledge of HTML5 and CSS3.
- Legal fundamentals of online marketing.
- Social media content creation (including video, reels & short-form formats).
- Storytelling & community management.
- Tools such as Photoshop, Premiere Pro or After Effects.
- Influencer marketing.
- Media law & brand development.
- E-commerce.
- Data-driven marketing.
- Development of e-commerce strategies.
- Building and optimizing online shops.
- CMS platforms and basics of web development.
- SEO/SEA in e-commerce.
- Solid practical experience using AI tools for content creation.
- A comprehensive understanding of current fundamentals and trends in AI media design, project management, automations and AI models.
- Proven experience in adult education (at least 600 hours).
- Pedagogical qualification, e.g. AEVO instructor certificate.
- Strong methodical and didactic skills in knowledge transfer.
- Ability to prepare complex content in a clear, target-group-oriented manner.
- Independent, structured working style and a high level of personal responsibility.
- Strong communication skills and enthusiasm for working with learners.
Benefits:
- Personal and professional development | Individual potential development | Autonomous, responsible working.
- Enjoy long-term contract security | Competence-oriented, fair and reliable assignment planning.
- Experience flexible home-office work | Structured advance scheduling of three to nine months.
- Connect with us virtually | Teaching from home office with Microsoft 365 | Innovative working environment.
- Experience a warm, collegial atmosphere | Transparent communication | Active exchange among trainers and digital networking events.
- Benefit from discounted seminars | Comprehensive onboarding | Subsidy for obtaining pedagogical qualification (AEVO).
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