Digital Marketing Performance Principal
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Job Description
Digital Marketing Performance Principal overseeing optimization of a multimillion dollar digital media budget. Focus on customer acquisition through paid search, social, and display channels to maximize ROI.
Responsibilities:
- Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels.
- Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets.
- Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.
- Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Inside Sales team.
- Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.
- Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.
- Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.
- Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.
- Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels.
- Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs.
- Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix.
Requirements:
- 12+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.
- Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM.
- Experience with Google Analytics 4 (GA4) and multi-touch attribution models.
- A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.
- Proficiency in using AI-assisted tools for data synthesis and program building.
- Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.
Benefits:
- Medical/Dental/Vision Insurance
- Life Insurance
- Disability Insurance
- 401k Plan + Company Match
- Stock Purchase Plan
- Paid Vacations/Holidays
- Paid Baby Bonding Leave
- Employee Discounts
- PowerU - 100% Funded Education Programs
- Employee Donation Matching
- Volunteer Hour Rewards
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