Senior Digital Marketing Specialist
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Job Description
Senior Digital Marketing Specialist optimizing website and email content for Nielsen's audience engagement strategies. Leading email campaigns with a focus on human-centric communication and SEO best practices.
Responsibilities:
- Write and refine our website content to ensure a consistent, empathetic, and human brand voice that builds trust with our audience.
- Infuse web copy with strategic keywords and SEO best practices without sacrificing readability or brand integrity.
- Lead the end-to-end execution of email campaigns, including template building, list management, and deployment.
- Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona, ensuring highly personalized 1-to-1 communication at scale.
- Develop automated drip sequences that nurture prospects through the funnel using targeted, persona-based messaging.
Requirements:
- 4+ years of professional copywriting experience, with a portfolio that shows an ability to make complex topics feel accessible and human.
- Proven experience working within Pardot, HubSpot, or Marketo.
- Understanding of how to balance keyword density with high-quality, engaging prose.
- Experience creating content for distinct buyer personas and mapping content to different stages of the customer journey.
Benefits:
- comprehensive health and wellness plans
- a 401(k) with a Nielsen company match
- a generous paid time off policy
- additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility
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