Senior Director, Growth & Renewal Marketing
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Job Description
Senior Director leading growth marketing strategies across Business Lines at Alight. Driving enterprise-level growth through performance marketing and data-driven initiatives.
Responsibilities:
- Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across business areas to maximize enterprise growth and ROI
- Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches
- Drive annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences
- Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities
- Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Health, Wealth and Leave segments inclusive of live and virtual events
- Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty
- Support marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities
- Refine and scale a best-in-class demand generation engine and own the performance marketing operating-establishing skill maturity, scalable processes, global capabilities, and measurable performance systems
- Validate and refine marketing performance standards, including planning models, ROI thresholds, and KPIs tied to revenue, retention, and IOI
- Lead and expand a globally aligned marketing operating model, including development and scaling of global teams and capabilities
- Act as a strategic advisor to senior executives, shaping enterprise growth strategies and ensuring marketing is positioned as a core driver of business value
- Drive innovation and continuous improvement to accelerate growth and efficiency
- Execute and improve enterprise workforce strategy, including attracting, retaining, and deploying top talent aligned to business priorities
Requirements:
- Bachelor's degree or equivalent experience
- 15+ years of proven success as a data-centric, digital-first, performance marketing leader driving measurable business outcomes
- Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance
- Proven experience managing large-scale marketing investments with accountability for ROI and business impact
- Deep expertise in modern marketing platforms from Marketing Automation (Marketo, Adobe) to ABM (6sense, Demandbase) and advertising (Google / YouTube, Meta, LinkedIn, programmatic)
- Solid track record of building and scaling B2B and B2B2C demand generation engines and enterprise marketing capabilities
- Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes
- Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies
- Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments
- Exceptional leadership capability with experience building, developing, and retaining high-performing teams
- Superior communication, executive presence, and influencing skills
Benefits:
- health, dental and vision coverages starting Day One
- wellbeing programs
- retirement plans with contribution matching
- generous time off
- parental leave
- continuing education
- career growth opportunities
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