Senior Ecommerce Analyst
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Job Description
Sr. Ecommerce Analyst optimizing buy now and retail coupon site performance. Collaborating with Strategy, Account, and Regional teams to drive website performance.
Responsibilities:
- Responsible for driving our buy now and retail coupon site performance
- Work closely with our Strategy and Account team members
- Leverage ecommerce metrics to drive insights that improve user experience, conversion rates, and overall business performance
- Collaborate closely with marketing, UX/UI, product, and development teams to optimize the ecommerce funnel
- Provide data-driven forecasts for site performance based on promotions, seasonal trends and the marketing plan
- Monitor and analyze ecommerce site performance using tools like Google Analytics, Adobe Analytics, and heatmapping software
- Track KPIs such as traffic, conversion rate, bounce rate, average order value (AOV), and customer lifetime value (CLV)
- Identify trends, patterns, and opportunities for optimization across the customer journey
- Conduct A/B testing and multivariate testing to improve site functionality and user experience
- Create dashboards and regular reports to communicate findings and recommendations to stakeholders
- Support SEO, SEM, and digital marketing initiatives with performance insights
- Analyze product performance, category trends, and merchandising effectiveness
- Manage Power BI reports for broader team to ensure accuracy and effectiveness
- Ensure data accuracy and integrity across analytics platforms and ecommerce systems
Requirements:
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- 3+ years of experience in ecommerce analytics or digital marketing analytics
- Proficiency in Google Analytics (GA4), Google Tag Manager, and Excel; experience with SQL, Tableau, or Power BI
- Strong understanding of ecommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
- Experience with A/B testing tools (e.g., Optimizely, Google Optimize, VWO)
- Excellent analytical, problem-solving, and communication skills
- Ability to translate complex data into actionable insights
- Familiarity with customer journey mapping and funnel analysis
- Knowledge of digital marketing channels (SEO, PPC, email, social)
- Experience with CRO (Conversion Rate Optimization) strategies
- Understanding of UX/UI principles and web usability.
Benefits:
- Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
- 401(k) with company match
- Paid vacation, sick, personal and parental leave time
- Paid Volunteer Time: giving back to our communities is important to us
- Employee Recognition Program – convert your recognition points into gift cards
- Employee Assistance Program – offers benefits to help you manage daily responsibilities
- Access to on-demand training courses to advance further in your career
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