Head of Growth, Ecommerce
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Job Description
Director of Ecommerce managing direct-to-consumer ecommerce channels for Hadley Designs. Driving growth strategies to achieve $20M+ revenue in 18 months while leading a high-performing team.
Responsibilities:
- Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
- Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
- Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
- Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
- Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
- Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.
Requirements:
- You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
- You have a proven track record growing brands beyond $20M in revenue.
- You are deeply fluent in Meta and TikTok Ads and high velocity creative testing.
- You are hands-on with Shopify, Klaviyo, and Postscript.
- You understand bundles, upsells, funnels, and LTV deeply.
- You can write, review, and optimize high-converting landing pages.
- You are comfortable leading a remote team with clear cadences and accountability.
- You value integrity, move fast with intention, and follow through every time.
Benefits:
- You will have real ownership. Real trust. And real impact.
- Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
- You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
- Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
- You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
- You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
- Access Josh Hadley's vast network through his podcast Ecomm Breakthrough
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