Senior Engagement Manager – Digital Marketing, Reproductive Healthcare
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Job Description
FreeBC Senior Engagement Manager focused on user acquisition and retention for innovative contraceptive access platform. Leading marketing strategies and community outreach for healthcare access.
Responsibilities:
- Develop and execute a comprehensive engagement and re-engagement strategy to drive user acquisition and long-term retention on the FreeBC platform.
- Lead and support diverse marketing efforts, including managing social media accounts, coordinating paid digital advertising, and overseeing the creation of marketing collateral.
- Organize and support grassroots campaigns to build local awareness in pilot regions.
- Facilitate and gather insights from patient and clinical advisory groups.
- Monitor site awareness and utilization metrics to ensure KPIs are being met or exceeded.
- Collaborate with the content team to ensure high-performing social media posts, ads, and engagement emails.
- Use data to inform product decisions and provide recommendations for A/B testing.
Requirements:
- 5+ years of experience in digital product development including marketing, growth marketing, or product management
- Proven experience managing social media platforms (organic and paid), email marketing campaigns, and digital ad spend (Meta, Google, etc.)
- Ability to build an engagement funnel from scratch—moving a user from 'unaware' to 'active user' to 're-engaged advocate.'
- Experience working with advisory boards or community partners to solicit feedback and build brand trust
- Comfortable using analytics tools to track campaign performance and site traffic
- A deep-seated passion for reproductive health, health equity, and patient-centered care.
Benefits:
- Medical, dental, vision insurance
- Life insurance
- Long and short term disability
- 401K with a match
- Generous vacation, personal, sick and holiday time off
- Parental leave
- Professional development
- Fitness and cell phone allowance for all full time employees and part time employees who work a minimum of 24 hours per week
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